Al Masaood Group Archives - Campaign Middle East https://campaignme.com/tag/al-masaood-group/ Mon, 05 Jan 2026 14:11:50 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Al Masaood Group Archives - Campaign Middle East https://campaignme.com/tag/al-masaood-group/ 32 32 2026: Shifting from exploration to iteration https://campaignme.com/2026-shifting-from-exploration-to-iteration/ Mon, 05 Jan 2026 14:11:50 +0000 https://campaignme.com/?p=113965 During most of the past decade, marketers were taken by an endless cycle of exploration. They explored new platforms, new technologies, new audience behaviours and another wave of digital tools promising a competitive edge. We operated in a marketplace defined by rapid experimentation and constant reinvention, often pressured to chase the next shiny platform before […]

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]]> Marketing Society GCC Awards 2025 winners announced https://campaignme.com/marketing-society-gcc-awards-2025-winners-announced/ Thu, 26 Jun 2025 05:00:21 +0000 https://campaignme.com/?p=104527 The Marketing Society announced the winners of its 2025 GCC Awards on Tuesday, 24 June, with the regional marketing community gathering at Atlantis, The Palm to recognise work that delivered impact, effectiveness and innovation. Now in its third year, the GCC edition of the Marketing Society’s global awards programme has become a regular fixture in […]

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]]> The Marketing Society GCC Awards 2025: Mashreq, Majid Al Futtaim, Etihad and more shortlisted https://campaignme.com/the-marketing-society-gcc-awards-2025-mashreq-majid-al-futtaim-etihad-and-more-shortlisted/ Fri, 30 May 2025 09:40:05 +0000 https://campaignme.com/?p=103146 The Marketing Society has announced the shortlist for its 2025 GCC Awards, featuring entries from brands including Mashreq, Majid Al Futtaim, Etihad, STA, Red Sea Global, and Mercedes-Benz. The awards, launched in the UAE in 2023, aim to recognise marketing work that demonstrates not only creativity and effectiveness but also contributes to business growth and […]

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]]> Influencer marketing for automotive brands https://campaignme.com/influencer-marketing-for-automotive-brands/ Thu, 03 Apr 2025 11:19:05 +0000 https://campaignme.com/?p=98756 Influencer marketing is booming, there’s no doubt about that. In the UAE alone, spending on influencer advertising is projected to reach $69.35m by 2025, with a compound annual growth rate (CAGR) of 6.93 per cent through 2030. Globally, the industry is expected to hit $32.55bn this year, showing just how much brands are investing in […]

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]]> Al Masaood Equipment Rental elevates event solutions https://campaignme.com/rental-set-done/ Mon, 01 Apr 2024 05:18:44 +0000 https://campaignme.com/?p=79760 Abu Dhabi’s activities scene is buzzing like never before. With ongoing exciting events, the city is a hive of activity, pulsing with the energy of both public and private gatherings. It’s a place where the global community comes alive, uniting to share, celebrate, and create cherished moments. As the calendar of events becomes increasingly packed, […]

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]]> Mother nature still rules https://campaignme.com/mother-nature-still-rules/ Thu, 07 Dec 2023 12:00:31 +0000 https://campaignme.com/?p=73393 Campaign’s Marcomms360 – Sustainability kicked off at the Fairmont, The Palm with a packed audience and a focus on the most pressing topics around sustainability. A group of expert practitioners came together to discuss how the industry is tackling the subject.  From sustainability challenges, green financing to AI and media sustainability, the conference started strongly leading […]

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]]> Brazen strengthens its team with new hires https://campaignme.com/brazen-strengthens-its-team-with-new-hires/ Wed, 23 Aug 2023 09:00:27 +0000 https://campaignme.com/?p=66753 Brazen MENA has announced the addition of three new hires to its overall team. The  appointments are a part of the PR agency’s growth strategy as a mid-sized agency. It has appointed  Amina Ehsan as Account Manager, Kristina Fernandes as Senior Account Executive, and Marry Joy Lastra as PR Co-ordinator. Saudi-born Amina Ehsan has more […]

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]]> Rentals, set, done https://campaignme.com/rentals-set-done/ Fri, 03 Feb 2023 07:04:18 +0000 https://campaignme.com/?p=57707 The exhibitions, conferences, and events sector in Abu Dhabi is making a strong comeback, thanks to the UAE’s recent relaxation of Covid-19 rules. Numerous public and private events are taking place, bringing together the global community to mark the occasion. As the number of events rises, multiple parties collaborate to allow customers to engage and […]

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]]> Sustaining dealerships – by Al Masaood Group’s Marwa Kaabour https://campaignme.com/sustaining-dealerships-by-al-masaood-groups-marwa-kaabour/ Tue, 05 Jul 2022 08:27:21 +0000 https://campaignme.com/?p=51010 The world of automotive sales is becoming ever less the domain of large state-of-the-art multi-story buildings with sharp-suited saleswomen and men running customers through an in-person pitch about the latest car model’s sizzling features, and negotiating their way to seal a deal. The dealership model has been around since the 1800s, and for as long […]

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]]> The year ahead for sustainability, by Al Masaood Group’s Marwa Kaabour https://campaignme.com/the-year-ahead-for-sustainability-by-al-masaood-groups-marwa-kaabour/ Tue, 08 Feb 2022 07:32:30 +0000 https://campaignme.com/?p=45125 Well, the big news is that the United States, under the presidency of Joe Biden re-entered the Paris Climate Agreement in February 2020. Nearly 200 nations have signed on to this landmark agreement and committed to limit their greenhouse gas emissions in an attempt to keep global warming below 2 degrees Celsius – preferably below […]

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