Al Masaood Automobiles Archives - Campaign Middle East https://campaignme.com/tag/al-masaood-automobiles/ Thu, 21 Aug 2025 16:14:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Al Masaood Automobiles Archives - Campaign Middle East https://campaignme.com/tag/al-masaood-automobiles/ 32 32 Turning indoor sports into a community marketing engine https://campaignme.com/turning-indoor-sports-into-a-community-marketing-engine/ Thu, 21 Aug 2025 13:39:22 +0000 https://campaignme.com/?p=106946 In Abu Dhabi, sports are more than games. They are a language of community and a bridge between people. For Al Masaood Automobiles, the official dealer of Nissan, INFINITI and Renault in Abu Dhabi, Al Ain and Al Dhafra region, investing in sports is investing in the city we serve. This vision came alive this […]

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]]> ‘Marketing doesn’t stop when KPIs are met’ https://campaignme.com/performance-with-purpose-marketing-doesnt-stop-when-kpis-are-met/ Tue, 10 Jun 2025 08:30:42 +0000 https://campaignme.com/?p=103503 As marketing continues to evolve, the industry is moving beyond the traditional divide between brand-building and performance marketing. Increasingly, brands and agencies are finding ways to strike a sustainable balance – one that delivers measurable outcomes without compromising long-term brand equity. Achieving this equilibrium requires more than media optimisation or creative excellence; it demands that […]

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]]> Impact of effective internal communication https://campaignme.com/impact-of-effective-internal-communication/ Tue, 01 Oct 2024 08:26:18 +0000 https://campaignme.com/?p=90233 Transformation is inevitable for companies seeking to remain competitive. Whether driven by digital innovation, sustainability initiatives, or evolving market demands, transformation can lead to remarkable growth. But the success of any transformation is largely dependent on effective internal communication. Communication is not just an organisational function; it is the bedrock that ensures alignment, transparency, and […]

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]]> “Customer-centricity is not a catchphrase. It’s a philosophy…” https://campaignme.com/customer-centricity-is-not-a-catchphrase-its-a-philosophy/ Thu, 01 Aug 2024 10:00:39 +0000 https://campaignme.com/?p=87892 At Al Masaood Automobiles, customer-centricity is not a catchphrase. It is a philosophy deeply ingrained in the culture. One that has allowed the company to achieve notable successes in service excellence and enabled it to ‘be one with the customer’, understand their needs and wants, and what they value – making their experience memorable, meaningful, […]

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]]> Highlights from Campaign Breakfast Briefing: The New Marketing https://campaignme.com/campaign-breakfast-briefing-the-new-marketing/ Mon, 18 Sep 2023 06:00:53 +0000 https://campaignme.com/?p=68556   Campaign’s Breakfast Briefing has returned with a focus on the evolving world of marketing, powered by new technology and ideas. From adtech to AI, performance marketing to measurement, the event provided a platform to gain key marketing insights, relevant market developments, and collaborative business opportunities. It was a great opportunity to hear from platforms, […]

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]]> Embracing customer personas for targeted performance https://campaignme.com/embracing-customer-personas-for-targeted-performance/ Thu, 03 Aug 2023 12:00:08 +0000 https://campaignme.com/?p=65717 In the ever-evolving world of marketing, one thing remains constant: understanding your customers is the key to success. Customer personas have emerged as an essential tool for marketers across various industries, helping to shape the customer journey and purchasing experience. By leveraging customer personas in performance marketing strategies, companies can drive growth and success. Research […]

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]]> ESG 2022: Here comes the sun – by Al Masaood https://campaignme.com/esg-2022-here-comes-the-sun-by-al-masaood/ Mon, 31 Oct 2022 11:00:17 +0000 https://campaignme.com/?p=54519 Governments across the region are accelerating development of electric vehicle (EV) technology, with the UAE aiming to become carbon neutral by 2050 and recently ranked eighth globally in terms of readiness for electric mobility. Al Masaood, being a national entity focused on both the industrial and automotive advancement of the country, decided to look into […]

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]]> A catalyst for sustained success – by Al Masaood Automobiles’ Stephan Davies https://campaignme.com/a-catalyst-for-sustained-success-by-al-masaood-automobiles-stephan-davies/ Mon, 01 Aug 2022 13:00:09 +0000 https://campaignme.com/?p=51805 By Stephan Davies, general manager, customer experience and network development, Al Masaood Automobiles Customer experience is a key factor for businesses to stand out in a competitive market. The complete customer experience, from brand engagement to post-purchase satisfaction, is the most vital element for long-term business success. According to Forrester Research, global executives have put […]

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]]> Al Masaood Automobiles’ Nissan highlights UAE’s rich Bedouin heritage as sponsor of Al Dhafra Festival 2022 https://campaignme.com/al-masaood-automobiles-nissan-joins-efforts-to-highlight-uaes-rich-bedouin-heritage-as-sponsor-of-al-dhafra-festival-2022/ Mon, 24 Jan 2022 12:19:02 +0000 https://campaignme.com/?p=44670 Al Masaood Automobiles, a part of Al Masaood Group, has extended its support for Al Dhafra Festival in Abu Dhabi as the event’s official sponsor. The 2021 edition of the festival enabled the company to showcase the country’s cultural vibrancy and rich Bedouin heritage. As the official sponsor, to celebrate the iconic festival, Al Masaood […]

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