Al Arabia Archives - Campaign Middle East https://campaignme.com/tag/al-arabia/ Wed, 21 Jan 2026 08:13:37 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Al Arabia Archives - Campaign Middle East https://campaignme.com/tag/al-arabia/ 32 32 Al Arabia signs multiple contracts with Majid Al Futtaim, wins bid for 18 Saudi airports https://campaignme.com/al-arabia-signs-multiple-contracts-with-majid-al-futtaim-wins-bid-for-18-saudi-airports/ Tue, 20 Jan 2026 12:20:01 +0000 https://campaignme.com/?p=114765 Al Arabia has signed two agreements this January, securing major advertising contracts across the UAE and Saudi Arabia. On 14 January, the out-of-home company announced the signing of three contracts with Majid Al Futtaim Properties Company which grant Al Arabia the license to use digital screens located across various malls in the UAE for purposes […]

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]]> ‘OOH
works as a powerful amplifier to
digital campaigns’ https://campaignme.com/ooh-works-as-a-powerful-amplifier-to-digital-campaigns/ Wed, 05 Nov 2025 08:56:48 +0000 https://campaignme.com/?p=111339 In this Industry Snapshot, Al Arabia’s Chief Executive Officer, Mansour AlObaikan says a central opportunity for out-of-home (OOH) is ‘to expand the scale of the industry collectively, not fragment it.’ How has data and tech changed the way OOH campaigns are planned and measured in the past year? The adoption of a unified reach-and- frequency […]

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works as a powerful amplifier to
digital campaigns’ appeared first on Campaign Middle East.

]]> Al-Arabia’s programmatic launch: Automation meets scale https://campaignme.com/al-arabias-programmatic-launch-automation-meets-scale/ Tue, 28 Oct 2025 07:16:15 +0000 https://campaignme.com/?p=110900 For years, advertisers in our region have experimented with programmatic out-of-home (OOH), but without scale, it has remained on the margins of media plans. Over the past decade, Al-Arabia has transformed from a static OOH media owner into a digital-first company, with 100 per cent of our network now digital. This global-scale advancement positions the […]

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]]> Al Arabia and Multiply Group partner to establish global OOH investment entity https://campaignme.com/al-arabia-and-multiply-group-partner-to-establish-global-ooh-investment-entity/ Thu, 03 Apr 2025 09:10:26 +0000 https://campaignme.com/?p=98745 Al Arabia Outdoor Advertising has signed a Memorandum of Understanding with Multiply Group PJSC’s media vertical to explore joint investments in the global out-of-home (OOH) advertising sector. The agreement signals an intent to expand beyond the MENA region with a focus on acquisitions, market growth and the integration of advertising technology. As part of the […]

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]]> Al Arabia takes over Dubai with an OOH power move to be seen by everyone https://campaignme.com/al-arabia-takes-over-dubai-with-a-ooh-power-move-to-be-seen-by-everyone/ Fri, 14 Feb 2025 15:00:50 +0000 https://campaignme.com/?p=96360 Following over 42 years of success in offering out-of-home (OOH) advertising solutions in Saudi Arabia, where it is now one of the largest and most prominent companies in the world in terms of revenue and digital transformation, Al Arabia continues its expansion in the Middle East region. Al Arabia chose Dubai as its next major […]

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]]> Campaign Middle East ‘solves for sustainability’, shares OOH Guide 2025 https://campaignme.com/campaign-middle-east-solves-for-sustainability-shares-ooh-guide-2025/ Fri, 01 Nov 2024 10:48:48 +0000 https://campaignme.com/?p=91766 Campaign Middle East’s latest issue is now out on stands and available online. In this issue, Campaign Middle East offers heads of brand, marketers, and agency leaders the opportunity to share an honest take on whether the industry is ‘doing’ as much as it is ‘talking’ about sustainability, purpose-driven marketing, and ethical business practices across the wider […]

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]]> Industry snapshot: A look into Al Arabia’s move into Dubai https://campaignme.com/industry-snapshot-a-look-into-al-arabias-move-into-dubai/ Mon, 28 Oct 2024 13:00:24 +0000 https://campaignme.com/?p=91521 Al Arabia has been a leading outdoor solutions provider since 1983, offering clients expertise across a multitude of platforms and disciplines. The company has invested in companies across the entire media funnel, Arabian Contracting Services Co. and has announced that its UAE sector’s Al Arabia OOH Digital Company has been granted the rights to outdoor […]

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]]> Al Arabia takes charge of ads at Riyadh Airport https://campaignme.com/al-arabia-takes-charge-of-ads-at-riyadh-airport/ Thu, 01 Feb 2024 10:30:23 +0000 https://campaignme.com/?p=75779 Riyadh Airports Company has granted outdoor supplier Al Arabia the advertising rights for Riyadh’s airport, King Khalid International Airport (KKIA). Riyadh Airports Company signed a 10-year contract with Arabian Contracting Services Co to grant Al Arabia rights to manage and operate advertising contracts for all of the Saudi Capital airport’s marketing spaces in domestic and […]

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]]> OOH Industry Snapshot: Al Arabia’s Mohamed Al Khereiji https://campaignme.com/ooh-industry-snapshot-al-arabias-mohamed-al-khereiji/ Thu, 09 Nov 2023 11:00:48 +0000 https://campaignme.com/?p=71892 HOW IS THE SAUDI OOH SCENE CHANGING? Vision 2030 has transformed the Saudi outdoor advertising industry. The focus on diversifying the economy has created more infrastructure, urbanisation and tourism, leading to increased demand for outdoor advertising. Digital billboards and interactive displays are being introduced to engage audiences. Creativity and storytelling are now essential in outdoor […]

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]]> OOH Industry Snapshot: Al Arabia‘s Mohammed Al Khereiji https://campaignme.com/ooh-industry-snapshot-al-arabias-mohammed-al-khereiji/ Mon, 14 Nov 2022 12:00:24 +0000 https://campaignme.com/?p=55058 Who is Al Arabia OOH? And what is your coverage in the region? Al Arabia Out of Home (OOH) has been the leading outdoor solution provider since 1983, offering clients expertise across a multitude of platforms and disciplines. It has invested in companies across the entire media funnel to ensure quality from inception to delivery. […]

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