AI Archives - Campaign Middle East https://campaignme.com/tag/ai/ Thu, 25 Jun 2026 09:45:34 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png AI Archives - Campaign Middle East https://campaignme.com/tag/ai/ 32 32 ChatGPT latest updates improves consumer discovery and everyday workflows https://campaignme.com/chatgpt-latest-updates-improves-consumer-discovery-and-everyday-workflows/ Thu, 25 Jun 2026 09:45:34 +0000 https://campaignme.com/?p=123858 ChatGPT is updating GPT-5.5 Instant, their most-used model, has been refined to better understand user intent and is improving conversational quality. The updated model will be better at identifying the underlying goal behind users questions and carrying context across multiple turns. It will also follows complex instructions more reliably: when a request includes several constraints […]

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]]> Pinterest unveils new AI tools for marketers https://campaignme.com/pinterest-unveils-new-ai-tools-for-marketers/ Wed, 24 Jun 2026 23:00:05 +0000 https://campaignme.com/?p=123848 AI is reshaping how people search and decide, moving the industry past the search-and-click model toward a conversational and generative future. Ahead of Cannes Lions, Pinterest rolled out a new set of AI ad tools focused on three things marketers care about right now: performance, workflow efficiency, and interoperability. “The future of discovery won’t be […]

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]]> Where the out-of-home advertising sector in Dubai stands today https://campaignme.com/where-the-out-of-home-advertising-sector-in-dubai-stands-today/ Tue, 23 Jun 2026 09:23:31 +0000 https://campaignme.com/?p=123702 I recently met with leaders of three of the largest global investment groups spanning advertising, communications, and marketing, to take stock of the latest developments in Dubai’s out-of-home (OOH) advertising sector. These meetings revealed strong investor confidence in the country’s economic stability and resilience, built on the solid foundations our wise leadership has long established. […]

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]]> Why earned media is becoming the new discovery engine https://campaignme.com/why-earned-media-is-becoming-the-new-discovery-engine/ Wed, 17 Jun 2026 07:40:45 +0000 https://campaignme.com/?p=123422 Brand discovery is being rewritten – and the brands paying attention are already benefiting. PRHub.ae’s data shows that 58 per cent of consumers now use AI tools to find brands and products. What makes this especially significant for communications professionals is the source material these systems draw on: earned media appears in over 90 per […]

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]]> IBM’s SVP of Marketing and Comms: “AI is not just a tool; it’s how marketing works” https://campaignme.com/ibms-svp-of-marketing-and-comms-ai-is-not-just-a-tool-its-how-marketing-works/ Wed, 17 Jun 2026 06:00:33 +0000 https://campaignme.com/?p=123420 This is not just another article about artificial intelligence (AI) adding to the cacophony of noisy opinions. This is an interview that reframes the conversation that marketers must have around orchestrating a fundamental shift. For much of the past two years, marketers treated AI like a new instrument in the orchestra: useful, exciting and occasionally […]

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]]> A marketer’s confession (updated): Why AI is making me ditch the entire agency model https://campaignme.com/a-marketers-confession-updated-why-ai-is-making-me-ditch-the-entire-agency-model/ Thu, 11 Jun 2026 14:23:29 +0000 https://campaignme.com/?p=123291 Last June, I wrote a piece on artificial intelligence (AI) that caused what can only be described as a collective aneurysm in the creative industry. Ad people. Copywriters. Creative directors. Agency founders. They all came for me with a level of fury usually reserved for people who put pineapple on pizza. It sparked a number […]

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]]> MCP: Your best media strategist that doesn’t sleep and doesn’t burn out https://campaignme.com/mcp-your-best-media-strategist-that-doesnt-sleep-and-doesnt-burn-out/ Thu, 11 Jun 2026 11:13:55 +0000 https://campaignme.com/?p=123251 Model Context Protocol (MCP) hasn’t made it into many boardroom conversations yet. That’s exactly the problem. While most marketing leaders are still debating whether to add AI to their workflow, a quieter shift is already underway. AI agents are beginning to talk to each other — reading live campaign data, querying audience platforms, logging decisions […]

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]]> TBWA\RAAD’s BETA event explores AI, commerce and the future of marketing https://campaignme.com/tbwaraads-beta-event-explores-ai-commerce-and-the-future-of-marketing/ Thu, 11 Jun 2026 09:00:45 +0000 https://campaignme.com/?p=123282 TBWA\RAAD hosted the inaugural edition of BETA, an innovation event series designed to cut through the AI noise and equip brand leaders with the frameworks, tools, and thinking they need to compete in a rapidly shifting marketing landscape. The half-day gathering brought together CMOs, CEOs, and senior marketers from across the region alongside speakers from […]

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]]> Henkel reveals 150th anniversary campaign led by AI video of its founder Fritz Henkel https://campaignme.com/henkel-reveals-150th-anniversary-campaign-led-by-ai-video-of-its-founder-fritz-henkel/ Wed, 10 Jun 2026 05:00:20 +0000 https://campaignme.com/?p=123177 Henkel has marked its 150th anniversary with novel campaign activations such as bringing its founder, Fritz Henkel, back as an AI-generated avatar to narrate 150 years of the company’s own history, and highlighting its employees, innovations and achievements that contributed to the company’s success through the past 150 years. The campaign was built around the […]

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]]> Umniah by Beyon’s ‘Darb El Asateer’ revives voice of a Jordanian legend ahead of FIFA World Cup https://campaignme.com/umniahs-darb-al-asateer-revives-voice-of-a-jordanian-legend-ahead-of-fifa-world-cup/ Tue, 09 Jun 2026 10:50:36 +0000 https://campaignme.com/?p=123073 As Jordan prepares to enter the FIFA World Cup for the first time in the country’s history, Jordanian telecom brand Umniah by Beyon has launched ‘Darb El Asateer‘ – The Journey of Legends – a large-scale musical production bringing together legendary and emerging Jordanian voices in what the brand describes as a tribute to the country’s […]

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