AI models Archives - Campaign Middle East https://campaignme.com/tag/ai-models/ Tue, 07 Apr 2026 07:16:23 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png AI models Archives - Campaign Middle East https://campaignme.com/tag/ai-models/ 32 32 Should we just wait for ChatGPT’s ads to launch and buy our way to the top? https://campaignme.com/should-we-just-wait-for-chatgpts-ads-to-launch-and-buy-our-way-to-the-top/ Tue, 07 Apr 2026 06:30:03 +0000 https://campaignme.com/?p=118986 If you’re working in a digital comms agency right now, you’ll realise this idea – we can’t just buy our way to visibility – is the 2026 version of the “we need more followers” conversation. Today, our clients’ reputations are now in the hands of an ask anything chat box that we can’t control. We […]

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]]> Personalisation without paranoia https://campaignme.com/personalisation-without-paranoia-through-intelligence/ Thu, 05 Mar 2026 06:21:53 +0000 https://campaignme.com/?p=117255 For the last decade, the global marketing and MarTech industry has treated intelligence as a direct function of data volume. More data, more tracking, more identifiers and more history. The assumption has been simple: the more you know about an individual, the more relevant your experience can be. That model is now showing its limitations. […]

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