AI efficiencies Archives - Campaign Middle East https://campaignme.com/tag/ai-efficiencies/ Wed, 24 Jul 2024 06:38:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png AI efficiencies Archives - Campaign Middle East https://campaignme.com/tag/ai-efficiencies/ 32 32 Can marketers level the speed bumps on the AI highway? https://campaignme.com/can-marketers-level-the-speed-bumps-on-the-ai-highway/ Wed, 17 Jul 2024 07:44:18 +0000 https://campaignme.com/?p=87245 Let’s accelerate past the ‘Case for Gen AI’ billboard. To paint with a (very) broad brush, AI has grabbed marketers’ attention through diffusion models and LLMs. Through diffusion models, AI has compressed creative effectiveness from weeks to seconds – text to audio, video, illustrations, photorealistic imagery. Meanwhile, LLMs have revolutionised storytelling and strategy by co-creating […]

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