AI-driven marketing Archives - Campaign Middle East https://campaignme.com/tag/ai-driven-marketing/ Thu, 06 Nov 2025 05:15:20 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png AI-driven marketing Archives - Campaign Middle East https://campaignme.com/tag/ai-driven-marketing/ 32 32 MCN expands IPG’s Acxiom in MENAT to boost AI, data, tech and product capabilities https://campaignme.com/mcn-expands-ipgs-acxiom-in-menat-to-boost-ai-data-tech-and-product-capabilities/ Wed, 05 Nov 2025 09:24:52 +0000 https://campaignme.com/?p=111341 Middle East Communications Network (MCN) has revealed a major expansion of its data capabilities and platform services across the MENAT region through Acxiom, part of IPG. This expansion strengthens the value proposition for brands seeking advanced personalisation and measurable business results. Building on its established presence, Acxiom, a global leader in customer data management and […]

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]]> Saudi Focus: A bold new era for marketing in the Kingdom https://campaignme.com/saudi-focus-a-bold-new-era-for-marketing-in-the-kingdom/ Mon, 03 Feb 2025 08:29:34 +0000 https://campaignme.com/?p=95489 As Saudi Arabia continues its transformation under Vision 2030, the Kingdom’s marketing landscape is poised for both exhilarating opportunities and significant challenges.  In 2025, Saudi Arabia will not be a static market but one in constant motion – a place where technology, culture and consumer expectations are evolving at an unprecedented rate. For marketers, the […]

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]]> Google’s Accelerate programme launches in Saudi Arabia https://campaignme.com/googles-accelerate-programme-launches-in-saudi-arabia/ Thu, 10 Oct 2024 11:25:46 +0000 https://campaignme.com/?p=90857 Google has launched its flagship Accelerate programme in Saudi Arabia in an effort to bring the latest advancements in AI-powered marketing to the Kingdom’s thriving business landscape. Accelerate Saudi, held at the Muvi Theatre in Boulevard Riyadh, unveiled the latest study conducted by BCG and Google, with a focus on AI-driven marketing maturity. Want to […]

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]]> Prism Digital introduces WhatsApp auto chatbot service for hotels https://campaignme.com/prism-digital-introduces-whatsapp-auto-chatbot-service-for-hotels/ Fri, 26 Aug 2022 09:32:13 +0000 https://campaignme.com/?p=52441 Prism Digital digital marketing agency in the UAE has launched an AI-driven WhatsApp for business chatbot service for the hotel industry in the Middle East and North Africa. The WhatsAppotel Chatbot will offer hotels the ability to engage with guests and respond to their inquiries intelligently and with full automation which is available round the […]

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]]> The year ahead for AI-driven marketing, by Prism Digital’s Lovetto Nazareth https://campaignme.com/the-year-ahead-for-ai-driven-marketing-by-prism-digitals-lovetto-nazareth/ Wed, 09 Feb 2022 10:00:07 +0000 https://campaignme.com/?p=45203 There has been a lot of buzz about AI lately and for all the good reasons. AI-driven technologies are becoming increasingly popular and are being used in various industries, especially in the marketing arena. Marketers are using AI for so much more than just chatbots. AI is being used for predictive marketing, keyword analysis and […]

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