AI agents Archives - Campaign Middle East https://campaignme.com/tag/ai-agents/ Wed, 08 Jul 2026 09:22:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png AI agents Archives - Campaign Middle East https://campaignme.com/tag/ai-agents/ 32 32 From personalisation to prediction https://campaignme.com/from-personalisation-to-prediction/ Wed, 08 Jul 2026 09:22:38 +0000 https://campaignme.com/?p=124322 The tools have never been smarter. The customer has never felt less seen. Eighty-two per cent of UAE marketers say artificial intelligence (AI) now powers their personalisation strategies, yet only 31 per cent of their customers feel that personalised touch. This gap is not a technology problem; it is a strategic one – and closing […]

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]]> WPP Media reveals Buyer Agent for video as part of its latest Agentic Standards Initiative https://campaignme.com/wpp-media-reveals-buyer-agent-for-video-as-part-of-agentic-standards-initiative/ Fri, 19 Jun 2026 06:39:26 +0000 https://campaignme.com/?p=123608 WPP Media has revealed an Agentic Standards Initiative for Video Buying in collaboration with premium media owners, technology platforms, and industry standards bodies to co-develop shared standards for agentic video buying. As part of the initiative, WPP Media is developing a Buyer Agent for Video within WPP Open, WPP’s agentic marketing platform. The initiative will […]

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]]> Sitecore acquires Scrunch to help brands influence AI discovery and buying decisions https://campaignme.com/sitecore-acquires-scrunch-to-help-brands-influence-ai-discovery-and-buying-decisions-in-the-ai-search-era/ Fri, 05 Jun 2026 04:00:45 +0000 https://campaignme.com/?p=122976 Sitecore has acquired Scrunch, an AI customer experience platform that helps brands understand and improve how they appear in AI search. The acquisition comes as large language models and AI-generated answers dominate the digital landscape where buyers research solutions, compare options, and decide what deserves their attention and money. To compete, companies must continuously create, […]

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]]> FAST Ventures launches AI-powered martech MATTE for SMBs https://campaignme.com/fast-ventures-launches-ai-powered-martech-matte-for-smbs/ Tue, 14 Apr 2026 14:00:41 +0000 https://campaignme.com/?p=120524 FAST Ventures has launched a new AI-powered MarTech company, MATTE (Marketing And Technology Transformation Enablement), adding to its existing portfolio. The martech company was designed with the aim of catering to Small Medium Business (SMB) agencies and in-house marketers across the region. MATTE will support businesses with solutions that include building AI agents, automated workflows, […]

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]]> UAE marketers lead trust in AI but struggle with data silos, report reveals https://campaignme.com/uae-marketers-lead-trust-in-ai-but-struggle-with-data-silos-report-reveals/ Thu, 26 Mar 2026 13:09:46 +0000 https://campaignme.com/?p=118209 Salesforce has revealed the tenth edition of its State of Marketing Report, revealing insights into the UAE’s marketing community. 4,450 global marketers participated in the research, including one hundred from the UAE, allowing the report to reveal contrasts between marketing in the UAE and its global counterparts. Marketers in the UAE have moved rapidly to […]

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]]> Yango Tech has launched industrial AI agents https://campaignme.com/yango-tech-has-launched-industrial-ai-agents/ Wed, 25 Mar 2026 12:27:34 +0000 https://campaignme.com/?p=118156 Yango Tech, B2B technology solutions provider by Yango Group, has launched a new business practice focused on developing and deploying autonomous industrial AI agents. These AI agents are designed to execute real operational tasks across customer service, analytics, compliance, and decision-making, serving industries such as fintech, medtech, e-commerce, logistics, smart cities, and the public sector. […]

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]]> Luma launches Luma Agents powered by unified intelligence for creative work https://campaignme.com/luma-launches-luma-agents-powered-by-unified-intelligence-for-creative-work/ Fri, 06 Mar 2026 14:00:07 +0000 https://campaignme.com/?p=117384 Luma, which recently opened a dedicated office in Riyadh, Saudi Arabia, has launched Luma Agents, a new class of AI collaborators capable of executing end-to-end creative work across text, image, video and audio. Designed for agencies, marketing teams, studios and enterprise organisations who aspire to scale creative output without sacrificing quality, Luma Agents maintain full […]

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]]> CEOs discuss redefining creative and media with AI https://campaignme.com/ceos-discuss-redefining-creative-and-media-with-ai/ Fri, 06 Mar 2026 08:49:42 +0000 https://campaignme.com/?p=117402 The creative world today is being increasingly homogenised, with creative outputs echoing one another in style, substance and spirit. This standardisation, resulting from the democratisation of artificial intelligence (AI), is often described as the most significant challenge to the creative, media and communications sectors today. But to see AI as merely a set of tools […]

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]]> AI agents can now apply for jobs at G42 https://campaignme.com/ai-agents-can-now-apply-for-jobs-at-g42/ Fri, 27 Feb 2026 05:00:20 +0000 https://campaignme.com/?p=117008 G42, the UAE’s leading artificial intelligence (AI) and cloud computing company based in Abu Dhabi,  has begun recruiting artificial intelligence agents into enterprise roles across the organisation. The application process is now open for AI agents capable of operating within approved sovereign infrastructure and delivering measurable enterprise value. Application submissions will undergo a structured evaluation […]

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]]> The year ahead for AI agents and frontier firms https://campaignme.com/the-year-ahead-for-ai-agents-and-frontier-firms/ Fri, 06 Feb 2026 03:50:15 +0000 https://campaignme.com/?p=115798 The velocity of the last two years has redefined the concept of long-term planning. In an era where technological shifts occur weekly, making predictions beyond a three-month horizon is a challenge for even the most seasoned observers. However, as we look toward 2026, the industry is moving past the experimental phase and toward the reality […]

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