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	<title>Ahmed Bin Sulayem Archives - Campaign Middle East</title>
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		<title>Beyond the screen: How AI, VR and gamification are defining the next generation of play</title>
		<link>https://campaignme.com/beyond-the-screen-how-ai-vr-and-gamification-are-defining-the-next-generation-of-play/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Wed, 29 Apr 2026 06:17:11 +0000</pubDate>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Ahmed Bin Sulayem]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[complexity]]></category>
		<category><![CDATA[cost]]></category>
		<category><![CDATA[creator economy]]></category>
		<category><![CDATA[digital worlds]]></category>
		<category><![CDATA[distribution]]></category>
		<category><![CDATA[DMCC]]></category>
		<category><![CDATA[game development]]></category>
		<category><![CDATA[gamification]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[hyperscalers]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Infrastructure]]></category>
		<category><![CDATA[Intelligence]]></category>
		<category><![CDATA[play]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[virtual reality]]></category>
		<category><![CDATA[VR]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=121213</guid>

					<description><![CDATA[<p>The economics of modern game development and play have fundamentally shifted. As the cost and complexity of producing triple-A titles have risen, studios have moved away from single-purchase releases toward persistent live-service ecosystems. The industry is no longer a collection of games competing for attention, but a network of digital worlds competing for time, identity [&#8230;]</p>
<p>The post <a href="https://campaignme.com/beyond-the-screen-how-ai-vr-and-gamification-are-defining-the-next-generation-of-play/">Beyond the screen: How AI, VR and gamification are defining the next generation of play</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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