Ahmad Haidar Archives - Campaign Middle East https://campaignme.com/tag/ahmad-haidar/ Thu, 07 May 2026 16:31:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Ahmad Haidar Archives - Campaign Middle East https://campaignme.com/tag/ahmad-haidar/ 32 32 Why relevance matters more than visibility in Saudi Arabia https://campaignme.com/why-relevance-matters-more-than-visibility-in-saudi-arabia/ Fri, 08 May 2026 06:00:13 +0000 https://campaignme.com/?p=121714 In this industry snapshot, Dentsu‘s Managing Director, Ahmad Haidar shares insight into how the pace of change in the Saudi Arabia marketing landscape is forcing brands, agencies, and marketers to rethink old playbooks. What are global brands still getting wrong about marketing in Saudi? The most common misstep is treating Saudi as a translation exercise […]

The post Why relevance matters more than visibility in Saudi Arabia appeared first on Campaign Middle East.

]]> Campaign Middle East: The MENA Power List 2025 https://campaignme.com/campaign-middle-east-the-mena-power-list-2025/ Fri, 10 Oct 2025 13:41:10 +0000 https://campaignme.com/?p=110125 Campaign Middle East’s MENA Power List 2025 brings together the industry’s most powerful people – the people steering creativity, media and marketing across the region. From holding company leaders and independent founders and chiefs to media network heads, this year’s Power List captures those who are driving the conversations, shaping business outcomes and what leadership […]

The post Campaign Middle East: The MENA Power List 2025 appeared first on Campaign Middle East.

]]> The MENA Power List 2025: dentsu KSA’s Ahmad Haidar https://campaignme.com/the-mena-power-list-2025-dentsu-ksas-ahmad-haidar/ Fri, 03 Oct 2025 08:00:54 +0000 https://campaignme.com/?p=109698 Title: Managing Director, dentsu KSA Years in the role: 6 years Years in the industry: More than 20 years Years in the Middle East region: More than 40 years Other roles / board memberships: MMA KSA Board Member Power Essay: Marketing without a map in Saudi Arabia When I first moved to Saudi Arabia more than 20 years ago, the marketing landscape looked […]

The post The MENA Power List 2025: dentsu KSA’s Ahmad Haidar appeared first on Campaign Middle East.

]]> Industry Snapshot: Beyond the Middle East marketing playbook https://campaignme.com/industry-snapshot-beyond-the-middle-east-marketing-playbook/ Fri, 09 May 2025 11:01:21 +0000 https://campaignme.com/?p=102051 In this industry snapshot, dentsu KSA’s Ahmad Haidar explains why Saudi Arabia deserves its own marketing playbook; driven by cultural nuance, digital transformation, and a consumer-first mindset. It is important not to group Saudi Arabia within “Middle East marketing strategies”, but instead to focus on marketing specifically for Saudi Arabia because of …  Saudi Arabia’s […]

The post Industry Snapshot: Beyond the Middle East marketing playbook appeared first on Campaign Middle East.

]]> Saudi clients demand more than just advertising https://campaignme.com/saudi-clients-demand-more-than-just-advertising/ Fri, 14 Jun 2024 11:30:28 +0000 https://campaignme.com/?p=85491 How have Saudi consumers changed in recent years? The widespread adoption of digital tech has made them more selective, seeking personalised experiences and prioritising sustainability and ethical consumption. This shift requires brands to adapt, offering tailored solutions that resonate with these evolving preferences, fostering stronger connections, and driving sustainable growth. To support us in creating […]

The post Saudi clients demand more than just advertising appeared first on Campaign Middle East.

]]> HungerStation and Fananees team up to build emotional connections in Ramadan https://campaignme.com/hungerstation-and-fananees-team-up-to-build-emotional-connections-in-ramadan/ Wed, 15 May 2024 05:30:15 +0000 https://campaignme.com/?p=79945   The onset of Ramadan saw Saudi Arabia’s first delivery app HungerStation’s brand new mascot teaming up with MBC’s beloved characters, Fananees World. The collaboration between the two saw the creation of a series of engaging videos featuring HungerStation’s mascot. The character ventured into the 3D world of Fananees, where he used his superpowers to […]

The post HungerStation and Fananees team up to build emotional connections in Ramadan appeared first on Campaign Middle East.

]]> Carat bags Hunger Station media account https://campaignme.com/carat-wins-hunger-station-media-account/ Thu, 09 Feb 2023 06:01:48 +0000 https://campaignme.com/?p=57877 Carat, a Dentsu company, has announced its appointment as the media agency of record for Hunger Station, a a food ordering platform based in the Kingdom of Saudi Arabia. The decision followed a competitive pitch aimed at consolidating all media into one agency group able to accelerate local market collaboration and campaign integration. Do you […]

The post Carat bags Hunger Station media account appeared first on Campaign Middle East.

]]> Carat partners Gulf Marcom Group in Bahrain https://campaignme.com/carat-partners-gulf-marcom-group-bahrain/ Tue, 23 Dec 2014 08:46:32 +0000 https://campaignme.com/?p=6600 Carat MENA, part of Dentsu Aegis Media, has appointed Gulf Marcom Group in Bahrain to support its clients with interests in the Kingdom. Gulf Marcom Group is billed as ‘the first marketing communications group established in Bahrain’. It was set up in 1974. Gulf Marcom Media House, the media planning and buying arm of Gulf […]

The post Carat partners Gulf Marcom Group in Bahrain appeared first on Campaign Middle East.

]]>