agility Archives - Campaign Middle East https://campaignme.com/tag/agility/ Tue, 21 Apr 2026 07:12:22 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png agility Archives - Campaign Middle East https://campaignme.com/tag/agility/ 32 32 Turning uncertainty into opportunity https://campaignme.com/turning-uncertainty-into-opportunity/ Tue, 21 Apr 2026 07:12:22 +0000 https://campaignme.com/?p=120842 In times of regional and global uncertainty, brands often default to caution. Marketing budgets are reduced, campaigns are paused, and in some cases, communication goes completely silent. While this response may appear responsible, it overlooks a fundamental reality: Markets like the UAE do not stand still. Having worked across multiple sectors in the region, from […]

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]]> IWD 2026: Marketing in times of uncertainty – Why Lebanese agencies stand out https://campaignme.com/iwd-2026-marketing-in-times-of-uncertainty-why-lebanese-agencies-stand-out/ Mon, 09 Mar 2026 10:45:10 +0000 https://campaignme.com/?p=117463 In most markets, marketing operates on predictability – structured timelines, long planning cycles, and stable production environments. In Lebanon, however, agencies work in a reality defined by constant change. Political instability, economic volatility and periods of conflict have reshaped the way the industry operates. Yet rather than slowing the industry down, these conditions have produced […]

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]]> Podcast: Ford MENA’s Andrew Gregory on what it takes for automative brands to win https://campaignme.com/podcast-ford-menas-andrew-gregory-reveals-what-it-takes-for-automative-brands-to-win/ Fri, 20 Feb 2026 05:21:45 +0000 https://campaignme.com/?p=116285 On the latest episode of Campaign Middle East’s On The Record podcast, Andrew Gregory, Marketing Director, Ford MENA, reveals success that can be unlocked from working towards shared outcomes instead of working within silos. He positions Ford’s response — specifically the ‘Ready. Set. Ford‘ brand platform — as the connective tissue that harmonises OEM (original equipment […]

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]]> The year ahead for learning, agility and resilience https://campaignme.com/the-year-ahead-for-learning-agility-and-resilience/ Fri, 06 Feb 2026 10:00:25 +0000 https://campaignme.com/?p=115824 The biggest shift in every industry has been the inoculation of artificial intelligence (AI) and tech-enabled tools into almost all areas and functions. Specifically, within our industry it’s exciting to see how creativity can be enhanced and innovation elevated with the use of AI across the board. The result of the constant introduction of new […]

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]]> 2026: The year we choose connection and why indy agencies can lead https://campaignme.com/2026-the-year-we-choose-connection-and-why-indy-agencies-can-lead/ Mon, 12 Jan 2026 09:00:43 +0000 https://campaignme.com/?p=114339 Last year will be remembered as a year when the marketing landscape shifted. Omnicom’s $13.3bn acquisition of Interpublic changed agency brands that had shaped our industry for decades DDB, FCB, and MullenLowe. Reportedly, 4,000 jobs gone immediately. Dentsu slashed 3,400 positions, an 8 per cent cut revealing how drastically it had overvalued its global ambitions. […]

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]]> The invisible cracks: Why businesses fail before they realise it https://campaignme.com/the-invisible-cracks-why-businesses-fail-before-they-realise-it/ Thu, 11 Dec 2025 03:46:34 +0000 https://campaignme.com/?p=112971 Most businesses don’t collapse because of the challenges they see coming. They stumble because of the ones they don’t. The fault lines are almost always invisible at first, small cracks hidden beneath the surface of success. A loyal customer base, a strong quarter, or a celebrated brand story can create the illusion of stability. But […]

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]]> Samsung MENA appoints Publicis Groupe and dentsu in dual-agency media model https://campaignme.com/samsung-mena-appoints-publicis-groupe-and-dentsu-in-dual-agency-media-model/ Fri, 05 Dec 2025 07:27:17 +0000 https://campaignme.com/?p=112795 Samsung Electronics MENA has concluded its comprehensive media agency review for the region, confirming a dual-agency partnership structure that will see Publicis Groupe Middle East and dentsu jointly manage Samsung’s media planning and buying portfolio in the region. The review, initiated earlier this year, reflects Samsung’s continued commitment to strengthening media excellence, enhancing performance accountability […]

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]]> TBWA\RAAD appoints Hadi Abou Khzam as MD for its flagship automotive hub https://campaignme.com/tbwaraad-appoints-hadi-abou-khzam-as-md-for-its-flagship-automotive-hub/ Mon, 17 Nov 2025 08:33:23 +0000 https://campaignme.com/?p=111948 TBWA\RAAD has appointed Hadi Abou Khzam as Managing Director for Nissan United MENA. The strategic hire signals a bold new chapter for the agency’s flagship automotive hub, which serves as the integrated marketing engine for Nissan and INFINITI across the Middle East and North Africa. In his role, Khzam will drive the evolution of Nissan […]

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]]> Tech Mahindra CMO reveals strategy, rollout behind brand refresh https://campaignme.com/tech-mahindra-cmo-reveals-strategy-rollout-behind-brand-refresh/ Wed, 12 Nov 2025 13:40:44 +0000 https://campaignme.com/?p=111765 As leading technology consulting and digital solutions firm Tech Mahindra marches towards its 40th year, it has undertaken a full-fledged brand refresh that aims to reflect its transformation into an artificial intelligence (AI)-era powerhouse that’s agile, fearless and relentless, focused on creating meaningful impact for its customers. While Campaign Middle East carried the news when […]

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]]> Podcast: Kijamii’s Regional COO and ECD on intention, context, originality and courage https://campaignme.com/podcast-kijamiis-regional-coo-and-ecd-on-intention-context-originality-and-courage/ Wed, 29 Oct 2025 05:00:48 +0000 https://campaignme.com/?p=110847 On the latest episode of Campaign Middle East’s On The Record podcast, Bassel El-Sawy, Regional Chief Operating Officer of independent advertising agency Kijamii, and Zeyad Salem, Executive Creative Director, Kijamii discuss intention, context, outcomes, courage,  originality, relevance and delve into the ‘why’ behind advertising and marketing. El-Sawy and Salem also share an open and transparent take on agency-client relationships […]

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