agentic AI Archives - Campaign Middle East https://campaignme.com/tag/agentic-ai/ Fri, 19 Jun 2026 07:20:22 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png agentic AI Archives - Campaign Middle East https://campaignme.com/tag/agentic-ai/ 32 32 WPP Media reveals Buyer Agent for video as part of its latest Agentic Standards Initiative https://campaignme.com/wpp-media-reveals-buyer-agent-for-video-as-part-of-agentic-standards-initiative/ Fri, 19 Jun 2026 06:39:26 +0000 https://campaignme.com/?p=123608 WPP Media has revealed an Agentic Standards Initiative for Video Buying in collaboration with premium media owners, technology platforms, and industry standards bodies to co-develop shared standards for agentic video buying. As part of the initiative, WPP Media is developing a Buyer Agent for Video within WPP Open, WPP’s agentic marketing platform. The initiative will […]

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]]> A marketer’s confession (updated): Why AI is making me ditch the entire agency model https://campaignme.com/a-marketers-confession-updated-why-ai-is-making-me-ditch-the-entire-agency-model/ Thu, 11 Jun 2026 14:23:29 +0000 https://campaignme.com/?p=123291 Last June, I wrote a piece on artificial intelligence (AI) that caused what can only be described as a collective aneurysm in the creative industry. Ad people. Copywriters. Creative directors. Agency founders. They all came for me with a level of fury usually reserved for people who put pineapple on pizza. It sparked a number […]

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]]> November Five launches AI-driven product studio in the Middle East https://campaignme.com/november-five-launches-ai-driven-product-studio-in-the-middle-east/ Thu, 23 Apr 2026 07:00:49 +0000 https://campaignme.com/?p=120954 November Five, an independent digital product studio, has revealed the regional rollout of its MX™ (Memorable Experience) Framework and N5OS operating model, designed to help Middle Eastern enterprises translate digital transformation ambitions into products that perform in the real world. Entering the region as a senior-led Product Studio rather than a traditional agency, consultancy or […]

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]]> R/GA, G42 launch Alpha.G42.ai: an adaptive, immersive, agentic future of brand websites https://campaignme.com/r-ga-g42-launch-alpha-g42-ai-an-immersive-adaptive-agentic-future-of-brand-websites/ Thu, 16 Apr 2026 06:04:57 +0000 https://campaignme.com/?p=120614 R/GA, a creative innovation company that designs intelligent brand systems, has launched Alpha.G42.ai, a world-first Generative Interface created for G42, a global leader in artificial intelligence based in Abu Dhabi. This entirely new adaptive experience fundamentally redefines the internet, transitioning a brand’s digital presence from a traditional, static website to a dynamic, conversational system, powered […]

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]]> Luma AI’s Jason Day on how agentic AI is remaking the creative process of marketing https://campaignme.com/luma-ais-jason-day-on-how-agentic-ai-is-remaking-the-creative-process-of-marketing/ Fri, 13 Mar 2026 12:30:17 +0000 https://campaignme.com/?p=117351 Agentic AI is remaking the strategic and creative process within marketing from the inside out. This is not a ‘nice-to-have’ plug-and-play tool that only improves efficiency; it is a holistic reformation of how end-to-end marketing workflows operate – from ideation, conception and exploration to adaptation, iteration and how the message is shipped and optimised for […]

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]]> Seedtag rolls out Liz Agent to bring conversational AI to media strategy https://campaignme.com/seedtag-rolls-out-liz-agent-to-bring-conversational-ai-to-media-strategy/ Wed, 11 Mar 2026 12:02:56 +0000 https://campaignme.com/?p=117635 Neuro-contextual advertising company Seedtag has launched its new product, Liz Agent, an agentic AI platform designed to optimise media planning and campaign activation for brands and agencies. The Liz Agent is an end-to-end consultant that uses Seedtag’s neuro-contextual data to give campaigns more depth and personalisation by finding real-time insights, advanced audience mapping, and in-depth […]

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]]> When agentic AI runs the marketing funnel https://campaignme.com/when-agentic-ai-runs-the-marketing-funnel/ Wed, 11 Mar 2026 08:00:00 +0000 https://campaignme.com/?p=117619 The most competitive marketing moments are won before they begin. Budgets are approved. Briefs are written. And yet, year after year, teams spend their highest-stakes windows scrambling. Not because they were unprepared in theory. Because their operating model was never built to move at the speed the moment demands. The brands that win are not […]

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]]> Luma launches Luma Agents powered by unified intelligence for creative work https://campaignme.com/luma-launches-luma-agents-powered-by-unified-intelligence-for-creative-work/ Fri, 06 Mar 2026 14:00:07 +0000 https://campaignme.com/?p=117384 Luma, which recently opened a dedicated office in Riyadh, Saudi Arabia, has launched Luma Agents, a new class of AI collaborators capable of executing end-to-end creative work across text, image, video and audio. Designed for agencies, marketing teams, studios and enterprise organisations who aspire to scale creative output without sacrificing quality, Luma Agents maintain full […]

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]]> From tools to teammates https://campaignme.com/from-tools-to-teammates/ Wed, 04 Mar 2026 11:02:06 +0000 https://campaignme.com/?p=117233 Artificial intelligence (AI) has become a key element of several business workflows, but in my experience, when it comes to marketing, it has always been on the edge. Agreed, it helps automate reports, analyse campaign data and even generate assets such as headlines, copy and creatives – but is the adoption as high as the […]

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]]> The role of agentic AI in neuro-contextual advertising https://campaignme.com/the-role-of-agentic-ai-in-neuro-contextual-advertising/ Wed, 04 Mar 2026 10:00:55 +0000 https://campaignme.com/?p=117220 Across the GCC, digital consumption continues to accelerate, from premium streaming and social platforms to online news and long-form content. At the same time, advertisers face rising pressure to operate faster, smarter and more responsibly. In markets like Saudi Arabia and the UAE, more than 80 per cent of organisations feel urgency to adopt AI […]

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