agency Archives - Campaign Middle East

Think Human expands into Egypt with Cairo office

Ishwari Khatu — Thu, 09 Jul 2026 13:30:58 +0000

Integrated communications consultancy Think Human has expanded into Egypt with the launch of a new office in Cairo, marking the latest step in the agency’s regional growth strategy. Based at SODIC EDNC in Cairo, the office will serve as the agency’s hub for the Egyptian market, offering its integrated communications services including strategy, creative, media […]

The post Think Human expands into Egypt with Cairo office appeared first on Campaign Middle East.

DXB LIVE appoints Empyre Communications for strategic comms

Shantelle Nagarajan — Tue, 23 Jun 2026 08:53:04 +0000

DXB LIVE, the integrated event management and experiential agency of Dubai World Trade Centre, has appointed Empyre Communications as its strategic communications partner. Under the partnership, Empyre Communications will lead communications across a portfolio of flagship projects and executive thought leadership initiatives, further enhancing DXB LIVE’s brand positioning and industry leadership. The collaboration is designed […]

The post DXB LIVE appoints Empyre Communications for strategic comms appeared first on Campaign Middle East.

Reach promotes Carine Stouhi to General Manager

Shantelle Nagarajan — Mon, 22 Jun 2026 08:05:37 +0000

Reach, a marketing and influencer agency in the Middle East and North Africa (MENA), has promoted Carine Stouhi to the role of General Manager. In her new position, Stouhi will oversee the agency’s influencer marketing and social marketing divisions, driving strategic growth and operational excellence as the business continues its rapid growth across the region. […]

The post Reach promotes Carine Stouhi to General Manager appeared first on Campaign Middle East.

9Yards Holding appoints Hussam Almulhem as Group CEO

Shantelle Nagarajan — Tue, 16 Jun 2026 11:45:27 +0000

9Yards has appointed Hussam Almulhem as Group CEO of its newly established holding group. The appointment marks a significant milestone in the Group’s evolution, reinforcing its commitment to growth, innovation, and leadership across the marketing communications, media, and strategic advisory sectors. With more than three decades of strategic leadership and corporate growth experience in the UAE […]

The post 9Yards Holding appoints Hussam Almulhem as Group CEO appeared first on Campaign Middle East.

Katch International makes senior hires, signals integrated comms expansion

Shantelle Nagarajan — Tue, 02 Jun 2026 08:46:30 +0000

Katch International has appointed two senior hires alongside the introduction of enhanced service capabilities. Evelyne Marie Moussallem joins as Head of Social alongside Zeinoun Aridi, who has taken up the role of Associate Account Director within the agency’s PR team. The appointments aim to support the integrated PR, social, branding and experiential communications agency’s efforts […]

The post Katch International makes senior hires, signals integrated comms expansion appeared first on Campaign Middle East.

In a world full of robots, it’s important to remember we’re also human

Shantelle Nagarajan — Mon, 25 May 2026 09:51:39 +0000

Just over a year ago, I took the general manager role at Those That Do in Dubai. Daunting and exciting in equal measure. The opportunity to build something, alongside our founder Ben – the way we believed it should be built, and the flexibility to actually see my kids grow up. Imposter syndrome, self-doubt and […]

The post In a world full of robots, it’s important to remember we’re also human appeared first on Campaign Middle East.

What brands now expect from agency partners in the Middle East

Shantelle Nagarajan — Fri, 22 May 2026 11:20:02 +0000

Once upon a time, the agency relationship was simple. A brief came in. The work went out. Success was measured by how strong the output was and how reliably it was delivered. For a long time, that model worked. The lines were clear, the expectations were manageable and as long as the work was good, […]

The post What brands now expect from agency partners in the Middle East appeared first on Campaign Middle East.

The pitch paradox: Win hearts, then win the room

Shantelle Nagarajan — Mon, 18 May 2026 11:52:45 +0000

There’s a moment every agency person lives for. You’ve just presented. The room goes quiet. Then the chief marketing officer (CMO) leans forward and says, “I love it”. Two seconds of pure euphoria. And then, “So … how do we move forward?” Congratulations! You’ve just cleared the first hurdle, and you’re standing directly in front […]

The post The pitch paradox: Win hearts, then win the room appeared first on Campaign Middle East.

Sunny Side Up appoints Rita Chammas as General Manager

Shantelle Nagarajan — Mon, 11 May 2026 06:40:25 +0000

Sunny Side Up, a creative agency that operates in the UAE, Saudi Arabia and the wider Middle East, has appointed Rita Chammas as General Manager. The appointment is a strategic move as the agency looks to accelerate growth across Lebanon, Saudi Arabia and the UAE. Chammas brings more than 20 years of regional experience, having […]

The post Sunny Side Up appoints Rita Chammas as General Manager appeared first on Campaign Middle East.

From comparison to conviction; from process to outcome

Anup Oommen — Mon, 11 May 2026 05:20:21 +0000

The pitch process is broken. There, I said it. I started as a client lead: managing accounts, holding the relationship and living with the consequences of how a pitch was run. Then, I moved into managing growth, pitching and chasing new business, learning how the system works from the inside. Now, I run an agency. […]

The post From comparison to conviction; from process to outcome appeared first on Campaign Middle East.