agency roles Archives - Campaign Middle East https://campaignme.com/tag/agency-roles/ Thu, 30 Apr 2026 09:28:34 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png agency roles Archives - Campaign Middle East https://campaignme.com/tag/agency-roles/ 32 32 The agency role is changing and so should the people inside it https://campaignme.com/the-agency-role-is-changing-and-so-should-the-people-inside-it/ Thu, 30 Apr 2026 09:28:34 +0000 https://campaignme.com/?p=121300 At Rubicom, we’ve started changing the titles of the people who sit closest to our clients. What used to be account managers and client servicing leads are now marketing managers and marketing directors. On paper, it looks like a simple shift in language. In reality, it forces a different way of thinking about the role, the […]

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