agency relationships Archives - Campaign Middle East

Media World Group appoints Charbel El Asmar as Group CEO

Anup Oommen — Wed, 06 May 2026 05:20:03 +0000

Media World Group has appointed Charbel El Asmar as its new Group Chief Executive Officer, effective 1 May 2026, following his tenure as Group Chief Revenue Officer. The internal promotion reflects the Group’s confidence in El Asmar’s leadership and the impact he has already delivered in driving commercial performance, strengthening agency relationships, and bringing greater […]

The post Media World Group appoints Charbel El Asmar as Group CEO appeared first on Campaign Middle East.

The MENA Power List 2025: Adpro&’s Rana Hamarneh

Ishwari Khatu — Thu, 09 Oct 2025 12:11:28 +0000

Title: Group CEO & Partner, Adpro& Group and Adpro& OMD Years in the role: 10 years Years in the industry: 36 years Years in the middle east region: 36 years Other roles / board memberships: UN Women signatory for equality and inclusion, Injaz mentor and previously board member, Delta Insurance board member, consultant for the […]

The post The MENA Power List 2025: Adpro&’s Rana Hamarneh appeared first on Campaign Middle East.

Marketing Game Changers 2022: NEOM‘s Tim Shorrocks

Ishwari Khatu — Mon, 12 Dec 2022 13:00:30 +0000

Chief marketing officer, NEOM Years in current position: 1 Years with current company: 1 Previous jobs • Amazon EMEA, marketing director • Cisco EMEA, marketing director • McKinsey, engagement manager Recent campaigns • The Line • Tonomus • Trojena • NEOM Beach Games What is your objective in your current role? Communicating the inspirational, multi-layered […]

The post Marketing Game Changers 2022: NEOM‘s Tim Shorrocks appeared first on Campaign Middle East.

Marketing Game Changers 2022: Abu Dhabi Airports‘ Huda Al Shamsi

Ishwari Khatu — Thu, 08 Dec 2022 08:00:07 +0000

Vice-president of marketing, brand and communications, Abu Dhabi Airports Additional positions: Member of the advisory committee at Al Forsan International Sports Resort Years in current position: 4 Years with company: 4 Size of department: 24 Previous jobs • Director of marketing at KBBO Group. • Head of marketing and communications – under the Cultural Programmes […]

The post Marketing Game Changers 2022: Abu Dhabi Airports‘ Huda Al Shamsi appeared first on Campaign Middle East.

Marketing Game Changers 2022: Volkswagen‘s Anja Petrovski

Ishwari Khatu — Thu, 08 Dec 2022 07:30:03 +0000

Marketing & PR director, Volkswagen Middle East Years in current position: 2 Years with company: 10 Size of department: 10+ Previous jobs • Marketing communications senior manager, VW ME • Brand communications manager, VW ME • Associate account director, Memac Ogilvy Recent campaigns Despite the semiconductor crisis it’s still been a busy year for Volkswagen […]

The post Marketing Game Changers 2022: Volkswagen‘s Anja Petrovski appeared first on Campaign Middle East.

Marketing Game Changers 2022: Stellantis’s Cristina Guida La Licata

Ishwari Khatu — Thu, 08 Dec 2022 07:00:14 +0000

Head of marketing communications, Jeep Middle East Additional positions Country lead Middle East & Egypt, Women of Stellantis; member of board of directors of Italian Industry & Commerce Office in the UAE Years in current position: 2 Years with company: 7 Size of department: 5 Previous jobs • Head of marketing communications, Alfa Romeo, Fiat & […]

The post Marketing Game Changers 2022: Stellantis’s Cristina Guida La Licata appeared first on Campaign Middle East.

Marketing Game Changers 2022: Dubai Economy and Tourism’s Aida Mohammed Al Busaidy

Ishwari Khatu — Thu, 08 Dec 2022 06:30:57 +0000

Associate vice-president, consumer advocacy, Dubai Economy and Tourism Additional positions: Founder of Nateeja marketing agency; e7 founder & board member; development editor of E-Sail magazine Years in current position: 1 Years with company: 9 Size of department: 18 Previous jobs Dubai Economy and Tourism for 9 years , previously in PR and C2C since 2016. […]

The post Marketing Game Changers 2022: Dubai Economy and Tourism’s Aida Mohammed Al Busaidy appeared first on Campaign Middle East.

Marketing Game Changers 2022: Pizza Hut’s Beverley D’cruz

Ishwari Khatu — Thu, 08 Dec 2022 05:30:18 +0000

Chief brand officer, Pizza Hut Middle East and Africa Years in position: 2.5 Years with company: 16 Size of department: 15 Previous three jobs • Chief marketing officer, Pizza Hut UK • Marketing director, KFC Canada • Digital marketing director, Pizza Hut Canada Recent campaigns • Pizza Hut partners with PLG on Gaming • Pizza […]

The post Marketing Game Changers 2022: Pizza Hut’s Beverley D’cruz appeared first on Campaign Middle East.

Marketing Game Changers 2022: PepsiCo’s Mohamed Aboelfotouh

Ishwari Khatu — Thu, 08 Dec 2022 05:00:24 +0000

Senior director, consumer engagement & marketing capability – Africa, Middle East & South Asia, PepsiCo Years in current position: 2.5 Years with company: 6.5 Size of department: 18 Previous jobs • Head of media & digital lead for MEAPAC at PepsiCo • Consumer communications & e-business manager – North East Africa at Nestle What is your objective […]

The post Marketing Game Changers 2022: PepsiCo’s Mohamed Aboelfotouh appeared first on Campaign Middle East.

Marketing Game Changers 2022: LEGO’s Ula Bieganska

Ishwari Khatu — Thu, 08 Dec 2022 05:00:19 +0000

Head of marketing, LEGO Middle East and Africa Additional positions Chairwoman of advisory board at Play Included (nonprofit) Years in current position: 6 Years with company: 9 Size of department: 7 Previous jobs • LEGO Group, regional senior manager for girls’ audience, Prague • Procter & Gamble, brand manager, fabric enhancers MEA, Geneva • Procter […]

The post Marketing Game Changers 2022: LEGO’s Ula Bieganska appeared first on Campaign Middle East.