agency model Archives - Campaign Middle East https://campaignme.com/tag/agency-model/ Thu, 11 Jun 2026 14:23:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png agency model Archives - Campaign Middle East https://campaignme.com/tag/agency-model/ 32 32 A marketer’s confession (updated): Why AI is making me ditch the entire agency model https://campaignme.com/a-marketers-confession-updated-why-ai-is-making-me-ditch-the-entire-agency-model/ Thu, 11 Jun 2026 14:23:29 +0000 https://campaignme.com/?p=123291 Last June, I wrote a piece on artificial intelligence (AI) that caused what can only be described as a collective aneurysm in the creative industry. Ad people. Copywriters. Creative directors. Agency founders. They all came for me with a level of fury usually reserved for people who put pineapple on pizza. It sparked a number […]

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]]> The agency reckoning has begun https://campaignme.com/the-agency-reckoning-has-begun/ Mon, 23 Feb 2026 04:32:49 +0000 https://campaignme.com/?p=116686 For the past three years, the agency model did everything that is to be done with AI. The gimmicks, the press releases and pushed further and built infrastructures. We invested in AI literacy across creative, media, production, influencer and social. We rewired workflows, teams were trained to think in systems, not just deliverables, we did […]

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]]> AOTY 2025: Publicis Groupe on winning Holding Company of the Year https://campaignme.com/aoty-2025-publicis-groupe-on-winning-holding-company-of-the-year/ Tue, 30 Dec 2025 13:29:49 +0000 https://campaignme.com/?p=113779 Publicis Groupe Middle East & Turkey was named the Holding Company of the Year 2025 at Campaign Agency of the Year Middle East Awards. Sharing why the holding company was chosen as the winner for 2025, the jurors said, Publicis Groupe is “A talent-first holding company” that is  “translating platform integration and AI investments into […]

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]]> The MENA Power List 2025: Publicis Communications UAE’s Nathalie Gevresse https://campaignme.com/the-mena-power-list-2025-publicis-communications-uaes-nathalie-gevresse/ Fri, 03 Oct 2025 05:50:31 +0000 https://campaignme.com/?p=109645 Title: CEO, Publicis Communications UAE Years in the role: 3 years Years in the industry: 29 years Years in the middle east region: 14 years Power Essay: The beauty, the monster and the beat Some music lyrics hit deeper than sound – some of them unforgettable, sudden, and sharp, reshaping a new perspective. Turning simple […]

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]]> Where is the agency model headed? https://campaignme.com/where-is-the-agency-model-headed/ Mon, 14 Jul 2025 10:23:22 +0000 https://campaignme.com/?p=105389 Where is the agency model headed? That’s the question we asked ourselves recently when  Saudi FMCG brand invited us to pitch for the launch of their new product category. It was a full-service brief covering brand positioning, launch campaign, execution, media planning, and buying. Naturally, we were told it would be a multi-round process. Our […]

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