Agencies Archives - Campaign Middle East https://campaignme.com/tag/agencies/ Wed, 01 Jul 2026 07:17:34 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Agencies Archives - Campaign Middle East https://campaignme.com/tag/agencies/ 32 32 Podcast: MarkApp’s Sotiris Oikonomou on contextual ads, CTV and data ownership https://campaignme.com/podcast-markapps-sotiris-oikonomou-on-contextual-ads-ctv-and-data-ownership/ Mon, 29 Jun 2026 06:49:47 +0000 https://campaignme.com/?p=123919 The cookie debate has become one of the industry’s longest-running weather reports. Every few months, the clouds gather, someone predicts a storm, and the market responds with a mix of urgency and hesitation: some run towards contextual advertising in the rain, others stay under the shrinking shelters of third-party cookies, while many stand somewhere in […]

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]]> Independent agency CEOs call out the industry’s biggest challenges https://campaignme.com/independent-agency-ceos-call-out-the-industrys-biggest-challenges/ Fri, 19 Jun 2026 06:11:47 +0000 https://campaignme.com/?p=123602 Twenty-five chief executives from across the region’s independent marketing sector gathered in Dubai last week for the inaugural CEO Summit of the Alliance of Independent Agencies Middle East, themed ‘From Request for Proposal to Request for Partnership’. The summit surfaced a clear and consistent view of what is not working, and where the industry must […]

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]]> Advertising Business Group, Publicis Groupe ME partner to shape the future of retail media https://campaignme.com/publicis-groupe-middle-east-abg-partner-to-shape-the-future-of-retail-media/ Thu, 18 Jun 2026 13:00:14 +0000 https://campaignme.com/?p=123562 The Advertising Business Group (ABG) and Publicis Groupe Middle East have entered into a strategic partnership aimed at advancing the retail media ecosystem across the region. Bringing together advertisers, retailers, agencies, platforms and technology partners, the partnership will establish the MENA Retail Media Task Force and a series of industry initiatives designed to create a […]

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]]> SMC Media inks strategic deal with TikTok to become official ad partner in KSA & Egypt https://campaignme.com/smc-media-inks-strategic-deal-with-tiktok-to-become-official-ad-partner-in-ksa-and-egypt/ Fri, 05 Jun 2026 05:00:03 +0000 https://campaignme.com/?p=122958 SMC Media, the media and advertising arm of SMC Group, has revealed a strategic partnership with TikTok, the leading global platform for short-form mobile video, under which SMC Media becomes the official advertising partner for TikTok in the Kingdom of Saudi Arabia (KSA) and the Arab Republic of Egypt. The partnership reflects the shared commitment […]

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]]> ADNOC Distribution appoints Sofiane Haddadi as VP – Marketing, Activations and Operations https://campaignme.com/adnoc-distribution-appoints-sofiane-haddadi-as-vp-marketing-activations-and-operations/ Mon, 25 May 2026 06:13:35 +0000 https://campaignme.com/?p=122480 ADNOC Distribution has appointed Sofiane Haddadi as Vice President of Marketing, Activations and Operations, with a focus on making marketing more connected, measurable and closely tied to business impact. The company operates across four core business lines, fuel retail, non-fuel retail, commercial and EV charging, spanning the UAE, Saudi Arabia and Egypt. Serving approximately 700,000 […]

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]]> Industry Snapshot: Set trends from Saudi Arabia https://campaignme.com/inudstry-snapshot-set-trends-from-saudi-arabia/ Thu, 21 May 2026 12:53:09 +0000 https://campaignme.com/?p=122377 TBWA\RAAD Saudi Arabia’s Dany Aouad on rising client expectations, building stronger account talent, and why Saudi brands need to embrace real disruption and set trends. How have Saudi client expectations changed in the last two years? The Saudi market has accelerated tremendously, and so have client expectations. The shift from traditional advertising services to tech-enabled, […]

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]]> Industry Snapshot: Why cultural instinct is now a brand advantage https://campaignme.com/industry-snapshot-why-cultural-instinct-is-now-a-brand-advantage/ Thu, 14 May 2026 08:14:05 +0000 https://campaignme.com/?p=122030 C&B’s Ahmad Itani explores why credibility, cultural instinct and market-specific insight are becoming the defining advantages in the Kingdom’s next era of brand-building. What are global brands still getting wrong about marketing in Saudi? Most global brands still treat localisation as translation. The tagline is in Arabic, while the rest of the campaign gets lifted […]

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]]> In the defence of pitches https://campaignme.com/in-the-defence-of-pitches/ Wed, 13 May 2026 06:00:50 +0000 https://campaignme.com/?p=121945 If you listened to the industry long enough, you’d think pitching was beyond saving. Too long, too expensive and too painful. A process that everyone complains about but no one really changes. But that’s not the full picture. When it works – and it does – it’s one of the few moments where this industry […]

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]]> Cover Feature: From a pitch to a partnership https://campaignme.com/cover-feature-from-a-pitch-to-a-partnership/ Mon, 11 May 2026 05:00:34 +0000 https://campaignme.com/?p=121791 A strange paradox has been normalised at the heart of the brand-agency partnership landscape in the Middle East. Brands claim that they want sharper thinking, strategic consumer insights, stronger distinctiveness, larger share of voice, tangible returns on investment and creative work that connects with communities long after campaigns end. Yet, current pitch systems and the […]

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]]> Tapper partners with GOA to drive down CPAs and dial up performance https://campaignme.com/tapper-partners-with-goa-unite-to-drive-down-cpas-and-dial-up-performance/ Wed, 29 Apr 2026 05:39:24 +0000 https://campaignme.com/?p=121198 Tapper and GOA have revealed a strategic partnership aimed at helping agencies and advertisers reduce cost per acquisition (CPA) and improve the quality of their paid media performance data. The partnership aims to provide performance teams with a connected approach to two problems that are usually treated separately – invalid traffic and inflated CPAs. By […]

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