Advertising Archives - Campaign Middle East https://campaignme.com/tag/advertising/ Fri, 05 Jun 2026 14:26:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Advertising Archives - Campaign Middle East https://campaignme.com/tag/advertising/ 32 32 What actually makes a great world cup ad? https://campaignme.com/what-actually-makes-a-great-world-cup-ad/ Fri, 05 Jun 2026 14:26:57 +0000 https://campaignme.com/?p=122989 We sat down with our colleagues, from different backgrounds and with different relationships with football to review the biggest World Cup campaigns. What started as a creative review turned into something more interesting: a genuine argument about what a World Cup ad even means. The question nobody asks out loud Every four years, the marketing […]

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]]> Dragons of MENA Awards in Dubai: Details revealed – categories, criteria, deadlines https://campaignme.com/dragons-of-mena-awards-in-dubai-details-revealed-categories-criteria-deadlines/ Fri, 05 Jun 2026 07:02:06 +0000 https://campaignme.com/?p=122970 Dragons, a results-focused marketing communications awards programme built on 26 years of global recognition and credibility, has revealed further details about its debut in Dubai as Dragons of MENA. The programme is an extension of the PMAA Dragons of Asia Awards, established in 2000 and recognised as one of the industry’s most respected results-focused awards […]

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]]> SMC Media inks strategic deal with TikTok to become official ad partner in KSA & Egypt https://campaignme.com/smc-media-inks-strategic-deal-with-tiktok-to-become-official-ad-partner-in-ksa-and-egypt/ Fri, 05 Jun 2026 05:00:03 +0000 https://campaignme.com/?p=122958 SMC Media, the media and advertising arm of SMC Group, has revealed a strategic partnership with TikTok, the leading global platform for short-form mobile video, under which SMC Media becomes the official advertising partner for TikTok in the Kingdom of Saudi Arabia (KSA) and the Arab Republic of Egypt. The partnership reflects the shared commitment […]

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]]> How brands should navigate advertising recovery in the UAE https://campaignme.com/how-brands-should-navigate-advertising-recovery-in-the-uae/ Thu, 04 Jun 2026 09:21:38 +0000 https://campaignme.com/?p=122904 Markets across the region have navigated a period of uncertainty. But if history has taught us anything, it’s that recovery – when it comes – moves fast. And the brands that positioned themselves before the window opened are the ones that capture it. Marketing leaders across all verticals are asking the same question right now: […]

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]]> The industry doesn’t need better pitches; it needs better standards https://campaignme.com/the-industry-doesnt-need-better-pitches-it-needs-better-standards/ Thu, 04 Jun 2026 06:14:44 +0000 https://campaignme.com/?p=122900 The conversation around pitching in the Middle East has finally opened up. For years, the pitch process has been marked by frustrations around unrealistic timelines, speculative work, huge agency lists, procurement-heavy structures, unclear decision-making and, in some cases, pitches that simply disappear without closure. Yet despite how openly these conversations happen behind closed doors, very […]

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]]> Athar – Saudi Festival of Creativity opens Call for Content for 2026 edition https://campaignme.com/athar-saudi-festival-of-creativity-opens-call-for-content-for-2026-edition/ Thu, 04 Jun 2026 05:00:41 +0000 https://campaignme.com/?p=122888 Athar – Saudi Festival of Creativity has officially opened its Call for Content, inviting local, regional and international experts from across the creative marketing ecosystem to shape the agenda for its upcoming edition. Industry professionals have been offered until 8 July 2026 to submit their proposals via the festival’s official website. Now entering its fourth […]

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]]> Premiumisation 2.0: Creating value in a polarising GCC beauty market https://campaignme.com/premiumisation-2-0-creating-value-in-a-polarising-gcc-beauty-market/ Wed, 03 Jun 2026 10:32:48 +0000 https://campaignme.com/?p=122846 The beauty market across the GCC continues to expand, fuelled by rising disposable incomes and a growing focus on beauty and wellness. But beneath this growth lies a powerful shift in consumer behaviour: a widening divide in how people choose to spend on beauty. Today’s beauty market is increasingly polarising. On the one hand, consumers […]

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]]> Why context is the new currency of programmatic advertising https://campaignme.com/why-context-is-the-new-currency-of-programmatic-advertising/ Wed, 03 Jun 2026 06:54:24 +0000 https://campaignme.com/?p=122821 For more than a decade, digital advertising has been built around the promise of identity. The industry invested heavily in the idea that the more precisely a user could be recognised, tracked, segmented, and retargeted, the more efficient media investment would become. That foundation is now being re-evaluated. Privacy regulation, browser restrictions, mobile signal loss, […]

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]]> Are musicians in the Middle East missing out financially by not registering their work? https://campaignme.com/are-musicians-in-the-middle-east-missing-out-financially-by-not-registering-their-work/ Wed, 03 Jun 2026 06:28:32 +0000 https://campaignme.com/?p=122816 Musicians in the Middle East are missing out financially by not registering their work. Simultaneously, businesses in the region risk lawsuits for failing to license music used in audio advertising campaigns. Brands across the region are increasingly incorporating music and sound in their branding campaigns to connect with a wider audience through multiple channels, giving […]

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]]> The 11.5th player: an entertainment asset football has always had but never owned https://campaignme.com/the-11-5th-player-an-entertainment-asset-football-has-always-had-but-never-owned/ Mon, 01 Jun 2026 04:00:09 +0000 https://campaignme.com/?p=122650 Many football clubs have mascots.  The thinking is rooted in something football already understands instinctively. Fans are widely recognised as the 12th player: the emotional engine behind the club, present in the stands, belonging to the game as much as anyone on the pitch. The mascot sits exactly halfway between. It is the bridge between […]

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