advertising trends Archives - Campaign Middle East https://campaignme.com/tag/advertising-trends/ Thu, 10 Oct 2024 11:33:18 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png advertising trends Archives - Campaign Middle East https://campaignme.com/tag/advertising-trends/ 32 32 Marketers fail to cope with digital habits of world’s wealthiest generation https://campaignme.com/marketers-fail-to-cope-with-digital-habits-of-worlds-wealthiest-generation/ Thu, 10 Oct 2024 05:30:24 +0000 https://campaignme.com/?p=90805 Baby Boomers (people born between 1946 to 1964 – currently aged between 60 and 78) are now the world’s wealthiest generation, however, brands, marketers, and media planners are failing to keep up with their evolving digital media habits, according to the latest ‘Baby Boomers’ big digital shift’ Global Advertising Trends report released by WARC Media. […]

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]]> Ensuring brand safety in a region where trust matters most https://campaignme.com/ensuring-brand-safety-in-a-region-where-trust-matters-most/ Tue, 03 Sep 2024 05:40:29 +0000 https://campaignme.com/?p=89059 The Middle East advertising landscape is transforming at an unprecedented pace and media powerhouses have got front row seats to this change. On one hand, the demand for interactive, immersive, and impactful campaigns has led the march towards viral social media platforms, virtual reality, and augmented reality. On the other hand, there has been a […]

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