advertising industry Archives - Campaign Middle East https://campaignme.com/tag/advertising-industry/ Wed, 10 Jun 2026 12:02:23 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png advertising industry Archives - Campaign Middle East https://campaignme.com/tag/advertising-industry/ 32 32 Spent 13 years buying OOH. Then I crossed the floor and sold it. Here’s what nobody tells you. https://campaignme.com/spent-13-years-buying-ooh-then-i-crossed-the-floor-and-sold-it-heres-what-nobody-tells-you/ Wed, 10 Jun 2026 08:16:26 +0000 https://campaignme.com/?p=123208 Most people in media spend a career on one side of the transaction. They become very good at it. They develop instincts, relationships, and a worldview that makes complete sense — from where they’re standing. The problem is that the person on the other side of the table has a completely different worldview. And as […]

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]]> MMA MENA publishes a standardised influencer marketing guide https://campaignme.com/mma-mena-publishes-a-standardised-influencer-marketing-guide/ Fri, 22 May 2026 10:59:27 +0000 https://campaignme.com/?p=122415 The Marketing + Media Alliance MENA (MMA MENA) publishes The MENA Influencer Marketing Guide, a standardised framework for influencer performance measurement, valuation, and pricing across the Middle East and North Africa. Powered by Inflow and Montent, the guide is the inaugural output of the MMA MENA Influencer Marketing Committee and marks a significant step in […]

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]]> Mastering mediocrity: AI didn’t create the problem, only amplified it https://campaignme.com/mastering-mediocrity-ai-didnt-create-the-problem-it-only-amplified-it/ Fri, 10 Apr 2026 05:30:20 +0000 https://campaignme.com/?p=120283 For decades, the advertising industry has welcomed every evolution that reshaped how we communicate with audiences. We embraced television when it dominated attention, digital when the internet transformed media consumption, and social platforms when brands suddenly had to publish content every day instead of launching campaigns every season. Now, we are welcoming artificial intelligence (AI). […]

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]]> Saudi Ad School, Publicis launch women empowerment initiative https://campaignme.com/saudi-ad-school-publicis-launch-women-empowerment-initiative/ Wed, 17 Jul 2024 06:26:31 +0000 https://campaignme.com/?p=87238 Saudi Ad School has announced a partnership with Publicis Groupe Middle East to launch “The Name Behind Her Talent,” a women empowerment programme for the advertising industry.  Created and run by Saudi Ad School, “Name Behind Her Talent” will focus on women living in Saudi Arabia who are currently working in, or considering a career in […]

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]]> Omnicom was best-performing stock among agency giants in 2022 https://campaignme.com/omnicom-was-best-performing-stock-among-agency-giants-in-2022/ Thu, 12 Jan 2023 08:23:00 +0000 https://campaignme.com/?p=57095 Omnicom’s share price performed best among the leading agency groups in 2022, in what proved to be a tough year for the sector as strong revenue growth failed to offset investors’ concerns about a global slowdown. US-based Omnicom’s stock price rose 11.3% to $81.57 (£67.23), making it a rarity among its peers as most of […]

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]]> A View from Ramsey Naja: Disaster artists https://campaignme.com/a-view-from-ramsey-naja-disaster-artists/ Fri, 18 Nov 2022 11:00:29 +0000 https://campaignme.com/?p=55250 I used to think that drivers who followed ambulances were just jerks in a hurry trying to cut through traffic jams. Then, one day, I came across the term ‘ambulance chasers’ and, well, it turned out to be pretty much the same thing. Ambulance chasers, you see, is the term used for cheap-shot personal injury lawyers, […]

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]]> Arthur Sadoun on Publicis Q3 results upgrade, bonuses and where clients won’t cut spend https://campaignme.com/arthur-sadoun-on-publicis-q3-results-upgrade-bonuses-and-where-clients-wont-cut-spend/ Tue, 25 Oct 2022 06:00:24 +0000 https://campaignme.com/?p=54331 The boss of the world’s second biggest advertising agency group employer has seen no material impact yet from the inflation crisis; and with revenues growing strongly at 10.3 per cent in Q3, it has been able to upgrade its annual revenue forecast for the second time in three months. Do you want to be a […]

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]]> Sasan Saeidi appointed as IAA world president and chairman https://campaignme.com/sasan-saeidi-appointed-as-iaa-world-president-and-chairman/ Mon, 17 Oct 2022 11:00:59 +0000 https://campaignme.com/?p=54024 Sasan Saeidi has been announced as the International Advertising Association’s (IAA) new world president and chairman. Taking over the reins from the preceding president Joel Netty, Saeidi will hold the position for a two-year term from 2022 to 2024. At the end of the term, Fredrik Borestrom, IAA’s new SVP, will take over the role. […]

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