Advertima Archives - Campaign Middle East https://campaignme.com/tag/advertima/ Tue, 20 May 2025 07:51:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Advertima Archives - Campaign Middle East https://campaignme.com/tag/advertima/ 32 32 Advertima, Publicis Media join forces for unified, omnichannel retail media buying https://campaignme.com/advertima-publicis-media-join-forces-for-unified-omnichannel-retail-media-buying/ Tue, 20 May 2025 04:00:34 +0000 https://campaignme.com/?p=102588 Advertima, a global leader in AI-powered in-store audience data, has partnered with Publicis Media Middle East to unlock a new level of retail media execution: unified audience-based media buying across retail media networks and channels. The partnership with Publicis Media Middle East aims to activate the demand side by enabling media buyers to activate consistent […]

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]]> Majid Al Futtaim’s Precision Media, Advertima take on retail media for Carrefour https://campaignme.com/majid-al-futtaims-precision-media-advertima-take-on-retail-media-for-carrefour/ Tue, 13 May 2025 08:38:14 +0000 https://campaignme.com/?p=102261 Majid Al Futtaim has announced a partnership between its retail media network, Precision Media, and Advertima, an AI-powered audience data solutions provider for in-store audiences. As the owner to the exclusive rights to operate Carrefour in the UAE, Majid Al Futtaim aims to deliver a comprehensive omnichannel solution across Carrefour’s UAE grocery stores with this collaboration. Advertisers can […]

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]]> Highlights from Campaign Breakfast Briefing: Out of Home https://campaignme.com/highlights-from-campaign-breakfast-briefing-out-of-home/ Fri, 10 Nov 2023 11:47:02 +0000 https://campaignme.com/?p=71928   Campaign’s Breakfast Briefing kicked off with a focus on the most pressing topics in Out of Home advertising. A group of senior industry leaders came together to discuss how digitalisation is affecting all aspects of outdoor advertising – from measurement to creativity. They explored measurement, data, metrics and transparency. The thought leaders also spoke passionately about the creative […]

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]]> Digitall partners with Advertima to bring AI DOOH solutions https://campaignme.com/digitall-partners-with-advertima-to-bring-ai-dooh-solutions/ Thu, 11 May 2023 10:53:46 +0000 https://campaignme.com/?p=61761 DigitAll, the digital subsidiary of W Group, and Advertima,  an audience measurement company, have entered a partnership that designates DigitAll as Advertima’s exclusive agent in the GCC region. Under the partnership, DigitAll has begun deploying Advertima’s proprietary smart targeting technology on DOOH media networks in malls and retail in the UAE, providing consumer insights to […]

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