advantage Archives - Campaign Middle East https://campaignme.com/tag/advantage/ Wed, 11 Mar 2026 08:40:23 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png advantage Archives - Campaign Middle East https://campaignme.com/tag/advantage/ 32 32 IWD 2026: Marketing in times of uncertainty – Why Lebanese agencies stand out https://campaignme.com/iwd-2026-marketing-in-times-of-uncertainty-why-lebanese-agencies-stand-out/ Mon, 09 Mar 2026 10:45:10 +0000 https://campaignme.com/?p=117463 In most markets, marketing operates on predictability – structured timelines, long planning cycles, and stable production environments. In Lebanon, however, agencies work in a reality defined by constant change. Political instability, economic volatility and periods of conflict have reshaped the way the industry operates. Yet rather than slowing the industry down, these conditions have produced […]

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]]> Culture is the campaign: Building internal identity https://campaignme.com/culture-is-the-campaign-building-internal-identity/ Mon, 08 Sep 2025 07:35:37 +0000 https://campaignme.com/?p=108151 When we hear the word ‘campaign,’ we often think of advertising a polished message, a push to shape public perception. Perhaps the most powerful campaign any organisation can run is the one inside its own walls. Culture is the campaign, not just a slogan on the wall. It’s how people feel, act, and connect every […]

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]]> The future of the advertising in the presence of AI and automation https://campaignme.com/the-future-of-the-advertising-in-the-presence-of-ai-and-automation/ Mon, 16 Jun 2025 08:02:00 +0000 https://campaignme.com/?p=103818 An industry ruled predominantly by human creativity, now finds itself contemplating the creative capabilities of AI. But to reduce such a diverse industry to just the mass production of creative content is to overlook the true breadth of marketing of AI. Just as it is limiting to define marketing solely by one of its outputs, […]

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]]> Saudi Industry Snapshot: Rami Husseini, Havas Saudi Arabia https://campaignme.com/saudi-industry-snapshot-rami-husseini-havas-saudi-arabia/ Thu, 16 Jun 2022 09:55:19 +0000 https://campaignme.com/?p=50294 What are clients asking for in Saudi that’s new? Clients in the KSA are looking for convenience, speed and premium quality services at competitive rates. They are now, more than ever, laser-focused on Arabic content, which is key in communication and social media. Everything revolves around hyperlocal content creation. One in three Saudi residents prefers […]

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