adtech Archives - Campaign Middle East https://campaignme.com/tag/adtech/ Fri, 17 Jul 2026 07:58:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png adtech Archives - Campaign Middle East https://campaignme.com/tag/adtech/ 32 32 GP Inc launches Aurum Advisory to help businesses commercialise first-party data https://campaignme.com/gp-inc-launches-aurum-advisory-to-help-businesses-commercialise-first-party-data/ Fri, 17 Jul 2026 07:58:38 +0000 https://campaignme.com/?p=124878 GP Inc has launched of Aurum Advisory, a specialist advisory firm that helps businesses understand, organise and commercialise their first-party data. Co-founded by Rahul Nagpal, Chairman of GP Inc, and Sohail Nawaz, MBE, Aurum will work with retailers and other consumer-facing businesses across the GCC to develop retail media and data monetisation opportunities. Retail media […]

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]]> Pinterest unveils new AI tools for marketers https://campaignme.com/pinterest-unveils-new-ai-tools-for-marketers/ Wed, 24 Jun 2026 23:00:05 +0000 https://campaignme.com/?p=123848 AI is reshaping how people search and decide, moving the industry past the search-and-click model toward a conversational and generative future. Ahead of Cannes Lions, Pinterest rolled out a new set of AI ad tools focused on three things marketers care about right now: performance, workflow efficiency, and interoperability. “The future of discovery won’t be […]

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]]> Seedtag launches NeuroX to simplify contextual targeting https://campaignme.com/seedtag-launches-neurox-to-simplify-contextual-targeting/ Thu, 23 Apr 2026 06:07:17 +0000 https://campaignme.com/?p=120916 Seedtag has announced the launch of NeuroX, a new exchange that has been designed to integrate the company’s neuro-contextual AI directly into programmatic media planning and activation. NeuroX will allow users to embed Seedtag’s proprietary AI, Liz, directly in its exchange layer. The system analyses interest, emotion and intent in real time to target audiences […]

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]]> Ex-Landmark executive Harish Pandey joins GoWit leadership https://campaignme.com/ex-landmark-executive-harish-pandey-joins-gowit-leadership/ Mon, 06 Apr 2026 13:50:02 +0000 https://campaignme.com/?p=118830 GoWit, a global adtech provider with expertise in omnichannel commerce and retail media advertising, has appointed Harish Pandey as Head of Growth for MENA and India. Pandey moves from his role as Head of Revenues – Retail Media at Landmark Group to join the leadership bench at GoWit, where he will lead the company’s regional expansion […]

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]]> Globale Media promotes Kritika Arora to Senior Director – Brand Strategy & Performance Marketing https://campaignme.com/globale-media-promotes-kritika-arora-to-senior-director-brand-strategy-and-performance-marketing/ Wed, 25 Mar 2026 06:14:06 +0000 https://campaignme.com/?p=118118 Globale Media, a global leader in performance and branding marketing and adtech solutions, has promoted of Kritika Arora to Senior Director – Brand Strategy and Performance Marketing. In her elevated role, Arora will lead integrated brand and performance initiatives, driving strategic growth for clients while strengthening Globale Media’s positioning as a full-funnel marketing powerhouse. She […]

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]]> Flyby appoints former talabat CEO Tomaso Rodriguez as Chairman https://campaignme.com/flyby-appoints-former-talabat-ceo-tomaso-rodriguez-as-chairman/ Tue, 24 Mar 2026 12:15:57 +0000 https://campaignme.com/?p=118107 Tomaso Rodriguez has been appointed as Non-Executive Chairman of the Board at adtech company Flyby, following his exit from talabat as CEO. The move signals Flyby’s transition from early traction to scale as the company prepares for a Series A raise and accelerated deployment across Europe and the Middle East. Bringing his experience of scaling […]

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]]> AiOO appoints Remi Boudard as Global Chief Revenue Officer and GM – Europe https://campaignme.com/aioo-appoints-remi-boudard-as-global-cro-and-gm-europe/ Thu, 05 Mar 2026 08:30:13 +0000 https://campaignme.com/?p=117274 AiOO, a Dubai-born real-time audience intelligence and programmatic technology company behind next-generation digital out-of-home (DOOH) and retail media networks, has appointed Remi Boudard as Global Chief Revenue Officer and General Manager – Europe. The move reinforces the company’s international growth strategy as it scales from Dubai to global markets. In his dual role, Boudard will lead […]

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]]> Campaign Ramadan Briefing: A cultural crucible for convictions, community and consumer connections https://campaignme.com/campaign-ramadan-briefing-a-cultural-crucible-for-convictions-community-and-consumer-connections/ Fri, 13 Feb 2026 15:25:42 +0000 https://campaignme.com/?p=116218 Campaign Middle East concluded its first Campaign Breakfast Briefing event of 2026 on Ramadan Advertising and the Year Ahead, which brought together close to 200 attendees, including client-side marketers, agency leaders, measurement experts as well as AdTech and MarTech players, at The Westin Dubai Mina Seyahi on Friday, 13 February 2026. Delegates listened with rapt attention […]

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]]> Saudi’s GMedia, Oxford Business Group report reveals pulse of KSA media sector https://campaignme.com/saudis-gmedia-oxford-business-group-report-reveals-pulse-of-ksa-media-sector/ Mon, 09 Feb 2026 12:30:02 +0000 https://campaignme.com/?p=115870 The General Authority of Media Regulation (GMedia) in Saudi Arabia, which works on developing and organising the media sector in the Kingdom, in partnership with global publishing, research and consultancy firm Oxford Business Group (OBG), have launched a report titled ‘The State of the Media Sector in the Kingdom of Saudi Arabia and Opportunities for […]

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]]> Leaders reveal bold bets in the Predictions & Planning 2026 issue https://campaignme.com/leaders-reveal-bold-bets-in-the-predictions-planning-2026-issue/ Mon, 02 Feb 2026 12:45:03 +0000 https://campaignme.com/?p=115404 Campaign Middle East’s Predictions and Planning 2026 issue is out now on stands and online. Featuring top leaders and industry experts, the issue reveals the top predictions, themes and bets the leaders are placing for 2026. In this month’s cover story, the marketers discuss their focus areas for the upcoming year, emphasising selective silence, A/B […]

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