Adriana Usvat Archives - Campaign Middle East https://campaignme.com/tag/adriana-usvat/ Tue, 30 Dec 2025 09:13:07 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Adriana Usvat Archives - Campaign Middle East https://campaignme.com/tag/adriana-usvat/ 32 32 How festive campaigns are turning shoppers into storytellers https://campaignme.com/how-festive-campaigns-are-turning-shoppers-into-storytellers/ Tue, 30 Dec 2025 09:13:07 +0000 https://campaignme.com/?p=113764 The festive quarter used to be a sprint for discounts and doorbusters. In 2024 and 2025, something more valuable has emerged: a shift from selling to participating. Shoppers don’t want to be hit with messages, they want to step into moments. In the GCC, where malls are cultural hubs and family rituals play out in […]

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]]> What makes branded experiences truly memorable? https://campaignme.com/what-makes-branded-experiences-truly-memorable/ Tue, 29 Jul 2025 12:53:50 +0000 https://campaignme.com/?p=106082 I was recently meeting with a potential client and someone said something that stuck, “You guys are mostly known for mall roadshows. What else do you do?”  I smiled. I have heard this before. What people generally see is the spectacle, the photobooth, the pop-up, the mall buzz. What they don’t see is the iceberg […]

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]]> The impact of experiential marketing on brand loyalty in the UAE https://campaignme.com/the-impact-of-experiential-marketing-on-brand-loyalty-in-the-uae/ Tue, 25 Feb 2025 13:00:15 +0000 https://campaignme.com/?p=96946 In the UAE’s fast-paced and competitive market, capturing consumer attention is no longer enough—earning their loyalty is the real challenge. Traditional marketing metrics like Return on Investment (ROI) have long dominated success measurement, focusing on immediate financial returns. However, as brands shift towards experiential strategies, another metric is proving to be even more valuable: Return […]

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]]> Assumptions vs actions: adapting to changing times, by FLC’s Adriana Usvat https://campaignme.com/assumptions-vs-actions-adapting-to-changing-times-by-flcs-adriana-usvat/ Sun, 01 Nov 2020 11:00:43 +0000 https://campaignme.com/?p=29149 The recent unprecedented crisis spurred us all out of our comfort zones, much faster than anticipated. Overnight, the world and the economy as we know it did a complete shift. Shopper behaviour changed, consumers slashed their spending, e-commerce platforms grew faster, there was more focus on health and (inherently) wealth, brands were being more mindful […]

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