adoption Archives - Campaign Middle East https://campaignme.com/tag/adoption/ Mon, 11 May 2026 15:05:08 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png adoption Archives - Campaign Middle East https://campaignme.com/tag/adoption/ 32 32 Vim, IMPACT BBDO witness 57% sales up lift with ‘No Dishcrimination Dinner Set’ https://campaignme.com/vim-impact-bbdo-witness-57-sales-up-lift-with-no-dishcrimination-dinner-set/ Mon, 11 May 2026 13:45:03 +0000 https://campaignme.com/?p=121771 Vim, a leading dishwashing brand by Unilever, has created redefined brand activism with its ‘No Dishcrimination Dinner Set‘ campaign, developed in partnership with IMPACT BBDO and BBDO Pakistan. The campaign directly addresses a deeply embedded social behaviour in Pakistani households while delivering substantial commercial results. The campaign tackles a normalised practice in many Pakistani homes: […]

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]]> AiOO appoints Remi Boudard as Global Chief Revenue Officer and GM – Europe https://campaignme.com/aioo-appoints-remi-boudard-as-global-cro-and-gm-europe/ Thu, 05 Mar 2026 08:30:13 +0000 https://campaignme.com/?p=117274 AiOO, a Dubai-born real-time audience intelligence and programmatic technology company behind next-generation digital out-of-home (DOOH) and retail media networks, has appointed Remi Boudard as Global Chief Revenue Officer and General Manager – Europe. The move reinforces the company’s international growth strategy as it scales from Dubai to global markets. In his dual role, Boudard will lead […]

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]]> Personas to purchase: We Are Social reveals 5 behavioural shifts in UAE, Saudi Arabia https://campaignme.com/personas-to-purchase-we-are-social-reveals-5-behavioural-shifts-in-uae-saudi-arabia/ Fri, 23 Jan 2026 11:19:57 +0000 https://campaignme.com/?p=115049 We Are Social, a socially-led creative agency and a global leader in media, social and consumer intelligence, released the 2026 UAE and Saudi Arabia editions of its Global Digital Reports at an event titled Speed, Spend and Social held at the Asia Asia The Palm restaurant in Dubai on 22 January 2026. Published as part […]

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]]> Podcast: C2 Comms’ Roy Aftimos dials back to the core objective of ‘creating value’ https://campaignme.com/podcast-c2-comms-roy-aftimos-dials-back-to-the-core-objective-of-creating-value/ Mon, 08 Sep 2025 04:20:52 +0000 https://campaignme.com/?p=108104 On the latest episode of Campaign Middle East’s On The Record podcast, Roy Aftimos, Chief Executive Officer, C2 Comms discusses the need for agencies to focus on the value they deliver; reiterates the need to understand and meet business objectives; and shares an open and honest take on the procurement and pitching problems that the industry needs to […]

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]]> Respawn revolution: Marketers, industry leaders ‘press play’ on gaming strategies https://campaignme.com/respawn-revolution-marketers-industry-leaders-press-play-on-gaming-strategies/ Tue, 15 Apr 2025 04:40:54 +0000 https://campaignme.com/?p=100745 Gaming – once considered a fun attention-grabbing brand experience experiment – has now become an integral part of the media and marketing mix in the Middle East. With a young and tech-savvy population, the Middle East is luring brands into virtual arenas by making the case for gaming as a highly immersive, interactive and engaging […]

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]]> Reflections on 2024: ‘Prioritise quality interactions over vanity metrics’ https://campaignme.com/reflections-on-2024-prioritise-quality-interactions-over-vanity-metrics/ Mon, 30 Dec 2024 06:16:58 +0000 https://campaignme.com/?p=94069 As we approach the end of 2024, it’s an opportune moment to reflect on the pivotal learnings and strategies that have defined our marketing journey this year.  At Bayut, our commitment to innovation and excellence has driven us to explore new frontiers in advertising, deepen our understanding of our audience and refine our strategies based […]

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]]> Lebanese ‘Expat Pet Programme’ takes wing https://campaignme.com/lebanese-expat-pet-programme-takes-wing/ https://campaignme.com/lebanese-expat-pet-programme-takes-wing/#comments Tue, 23 Dec 2014 12:40:10 +0000 https://campaignme.com/?p=6614 Campaign supported by JWT highlights how due to low adoption rates in the country, BETA is having to send Lebanese dogs abroad. ‘Lebanese Expat Pet Programme’, an initiative by Beirut for the Ethical Treatment of Animals (BETA), seeks families abroad to adopt rescued animals. The campaign seeks to raise awareness about the fact that as a […]

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