AdColony Archives - Campaign Middle East https://campaignme.com/tag/adcolony/ Mon, 02 Jan 2023 06:58:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png AdColony Archives - Campaign Middle East https://campaignme.com/tag/adcolony/ 32 32 The Annual 2022: The year in adtech https://campaignme.com/the-annual-2022-the-year-in-adtech/ Mon, 02 Jan 2023 06:05:12 +0000 https://campaignme.com/?p=56649 Here’s a round-up of the biggest adtech announcements in the Middle East last year. Early this year, Next Broadcast Media launched Admanager.fm to make the management of audio campaigns as simple as a social media campaign. It works as a self-serve audio ad manager for businesses to plan, launch and manage audio ads on a […]

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]]> Digital Turbine unifies brand identity and strategy https://campaignme.com/digital-turbine-unifies-brand-identity-and-strategy/ Thu, 21 Jul 2022 12:51:18 +0000 https://campaignme.com/?p=51552 Digital Turbine unveiled a unified corporate brand identity and strategy. The new brand identity follows its integration of last year’s acquisitions: Fyber, AdColony, and Appreciate, merging the teams and the technology and business assets to create Digital Turbine’s mobile growth platform. The unified identity will simplify its offering and boosts the cross-channel approach.  “The branding will serve […]

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]]> How big brands are utilising gaming and e-sports during Ramadan https://campaignme.com/how-big-brands-are-utilising-gaming-e-sports-during-ramadan/ Mon, 25 Apr 2022 10:00:11 +0000 https://campaignme.com/?p=47834 With the number of gamers in MENA’s three largest markets (Saudi Arabia, United Arab Emirates and Egypt) expected to reach 86 million by 2025, top global brands are looking for innovative and creative concepts to reach this lucrative audience. The month of Ramadan brings added opportunity for brands to target the gaming community as past […]

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]]> AdColony reveals research on Ramadan shopping behaviors in UAE https://campaignme.com/adcolony-reveals-research-on-ramadan-shopping-behaviors-in-uae/ Thu, 17 Mar 2022 09:17:59 +0000 https://campaignme.com/?p=46471 Ramadan, the holiest season of the Islamic world, is just around the corner. Sharing joy, happiness, and spiritual enthusiasm with our loved ones are the most important qualities during Ramadan. On the other hand, expectations of usage of the digital platforms started to increase in order to receive the most beautiful gifts and to make […]

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]]> Who are the mobile gamers in UAE and how do they spend their time? By AdColony https://campaignme.com/who-are-mobile-gamers-in-uae-and-how-do-they-spend-their-time/ Tue, 02 Nov 2021 12:42:33 +0000 https://campaignme.com/?p=42222 It is no secret that mobile games are indispensable in our daily lives. That stereotypical perception where the mobile gamers are males who are sitting in front of their big screens has already changed, and now we all know that we are all mobile gamers. Whether we are travelling, taking a break from work, resting, […]

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]]> Mars and AdColony achieve success with the Be-kind nutrition bar mobile gaming campaign in MENA https://campaignme.com/mars-and-adcolony-achieve-success-with-the-be-kind-nutrition-bar-mobile-gaming-campaign-in-mena/ Mon, 05 Jul 2021 10:05:47 +0000 https://campaignme.com/?p=38482 AdColony, a mobile advertising platform for brands and advertisers for more than a decade has created a successful campaign in the MENA region with Mars and its iconic nutrition bar, Be-Kind. Mars, one of the world’s leading FMCG brands represented by Mediacom Dubai, partnered with AdColony to promote its tasty fruit & nut and protein […]

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]]> Digital Turbine announces completion of acquisition of AdColony https://campaignme.com/digital-turbine-announces-completion-of-acquisition-of-adcolony/ Thu, 20 May 2021 07:07:35 +0000 https://campaignme.com/?p=36609 Digital Turbine, Inc. (Nasdaq: APPS) announced that it has completed its acquisition of AdColony Holding AS (“AdColony”). The acquisition of AdColony, a mobile advertising platform servicing advertisers and publishers with a reach of more than 1.5 billion monthly global users, is integral to Digital Turbine’s expressed strategy to provide a comprehensive media and advertising solution […]

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]]> Ramadan Survey in the MENA region by AdColony https://campaignme.com/ramadan-survey-in-the-mena-by-adcolony/ Tue, 20 Apr 2021 12:49:25 +0000 https://campaignme.com/?p=35245 As we approach the Ramadan month of 2021, it has become very difficult to share this spiritual enthusiasm with our loved ones due to the Covid-19 epidemic that has affected the whole world. During the Ramadan period, expectations of usage of digital platforms started to increase in order to receive the various gifts and to […]

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]]> AdColony analyses Apple’s iOS 14 consumer privacy updates https://campaignme.com/adcolony-analyses-apples-ios-14-consumer-privacy-updates/ Sun, 07 Mar 2021 09:34:11 +0000 https://campaignme.com/?p=33692 When accessing an app on an Apple device (including iPhones, iPads, Apple TVs, even Apple computers), users will need to opt-in to the sharing of their data via a simple prompt on an app-by-app basis (similar to website cookie disclaimers). If a user chooses not to opt-in, they cannot be tracked.  It all started with […]

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]]> AdColony Unveils Mobile Behavior Survey Findings in MENA During the Holy Month of Ramadan https://campaignme.com/adcolony-unveils-mobile-behavior-survey-findings-in-mena-during-the-holy-month-of-ramadan/ Tue, 28 Apr 2020 05:30:03 +0000 https://campaignme.com/?p=23695 The Holy month of Ramadan for muslims is a time where observers spend the month focusing on prayer, reflection, and community. As people prepare for Ramadan, it’s helpful to see what type of role mobile devices have in this preparation. Mr. Warrick Billingham, VP of Sales EMEA & LATAM said, “The increase in mobile usage continues […]

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