Adam Whatling Archives - Campaign Middle East https://campaignme.com/tag/adam-whatling/ Thu, 11 Jun 2026 12:33:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Adam Whatling Archives - Campaign Middle East https://campaignme.com/tag/adam-whatling/ 32 32 How regional brands are building emotional loyalty beyond points and discounts https://campaignme.com/how-regional-brands-are-building-emotional-loyalty-beyond-points-and-discounts/ Thu, 11 Jun 2026 05:21:29 +0000 https://campaignme.com/?p=123275 For years, loyalty programmes across the region operated on a simple formula: spend more, earn more. Points, vouchers, cashback, and discounts became the currency of customer retention. But in today’s market, where consumers are overwhelmed with choice and increasingly resistant to transactional marketing, that model is rapidly losing its power. Across the Middle East, brands […]

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