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	<title>ad recall Archives - Campaign Middle East</title>
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		<title>The power of TV in building brands and driving results</title>
		<link>https://campaignme.com/the-power-of-tv-in-building-brands-and-driving-results/</link>
		
		<dc:creator><![CDATA[Ishwari Khatu]]></dc:creator>
		<pubDate>Tue, 02 Jun 2026 08:28:58 +0000</pubDate>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Opinion]]></category>
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		<category><![CDATA[ad recall]]></category>
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		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[linear TV]]></category>
		<category><![CDATA[MBC channels]]></category>
		<category><![CDATA[MBC Group]]></category>
		<category><![CDATA[MBC Media Solutions]]></category>
		<category><![CDATA[Ronald Sawaya]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[TV & Video Guide 2026]]></category>
		<category><![CDATA[TV data]]></category>
		<category><![CDATA[TV moments]]></category>
		<category><![CDATA[TV statistics]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=122745</guid>

					<description><![CDATA[<p>In an era defined by digital acceleration and the rapid growth of social media, television continues to hold its position as the anchor of high-impact media. While the media landscape has become increasingly fragmented, television (TV) remains unmatched in its ability to deliver scale, credibility and emotional connection. It provides a level of reach and [&#8230;]</p>
<p>The post <a href="https://campaignme.com/the-power-of-tv-in-building-brands-and-driving-results/">The power of TV in building brands and driving results</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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		<title>Home Centre achieves 39% brand awareness uplift with CTV ads</title>
		<link>https://campaignme.com/home-centre-achieves-39-brand-awareness-uplift-with-ctv-ads/</link>
		
		<dc:creator><![CDATA[Shantelle Nagarajan]]></dc:creator>
		<pubDate>Mon, 18 Aug 2025 10:11:42 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[ad recall]]></category>
		<category><![CDATA[Akash Saxena]]></category>
		<category><![CDATA[ArabyAds]]></category>
		<category><![CDATA[Ayman Haydar]]></category>
		<category><![CDATA[brand awareness]]></category>
		<category><![CDATA[brand consideration]]></category>
		<category><![CDATA[Connected TV]]></category>
		<category><![CDATA[CTV]]></category>
		<category><![CDATA[Home Centre]]></category>
		<category><![CDATA[Ramadan 2025]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=106770</guid>

					<description><![CDATA[<p>Home Centre has revealed the results of its connected TV (CTV) advertising Ramadan 2025 campaign in partnership with ThePubverse by ArabyAds. The campaign focused on driving awareness for new product launches, engaging premium audiences in Saudi Arabia through immersive, tech-enabled experiences on the largest screen in the home. As part of its Ramadan strategy, Home [&#8230;]</p>
<p>The post <a href="https://campaignme.com/home-centre-achieves-39-brand-awareness-uplift-with-ctv-ads/">Home Centre achieves 39% brand awareness uplift with CTV ads</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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