Ad-Lib.io Archives - Campaign Middle East https://campaignme.com/tag/ad-lib-io/ Tue, 08 Feb 2022 09:10:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Ad-Lib.io Archives - Campaign Middle East https://campaignme.com/tag/ad-lib-io/ 32 32 Ad-Lib.io and Smartly.io join forces https://campaignme.com/ad-lib-io-and-smartly-io-have-joined-forces-by-ad-lib-digitals-janira-hernandez/ Tue, 08 Feb 2022 09:01:09 +0000 https://campaignme.com/?p=45128 As the industry continues to see a growing demand for solutions that bring creative and media closer together across all channels, Ad-Lib.io and Smartly.io have officially joined forces and will be further expanding their ad-tech capabilities. Smartly.io, the leading social advertising SaaS platform for creative and performance marketers, and Ad-Lib.io, the next-generation creative optimisation platform, […]

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]]> Etihad airways selects Ad-Lib.io to evolve and scale its cross-channel digital marketing https://campaignme.com/etihad-airways-selects-ad-lib-io-to-evolve-and-scale-its-cross-channel-digital-marketing/ Wed, 22 Dec 2021 13:00:39 +0000 https://campaignme.com/?p=44041 By Janira Hernandez, Head of MEA, Ad-Lib Digital Etihad Airways, the national airline of the UAE, and Ad-lib.io, the next-generation creative management platform (CMP), have partnered to advance Etihad’s digital advertising capabilities to the next level by leveraging Ad-lib.io’s leading platform for digital-savvy brand marketers. Following a rigorous RFP process, Ad-lib.io’s platform was selected to […]

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]]> Beyond data, by Ad-Lib Digital’s Janira Hernandez https://campaignme.com/beyond-data-by-ad-lib-digitals-janira-hernandez/ Thu, 02 Sep 2021 12:03:48 +0000 https://campaignme.com/?p=40198 Creativity has been a big topic in advertising for a number of years. There have been many debates and panel discussions dissecting the importance of both creativity and data, along with the roles they each play in successful marketing campaigns. But which one is more important? The industry’s obsession with data always seemed to answer […]

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]]> What is DCO? and why is everyone talking about it? By Ad-Lib.io’s Janira Hernandez https://campaignme.com/what-is-dco-and-why-is-everyone-talking-about-it-by-ad-lib-ios-janira-hernandez/ Wed, 09 Jun 2021 12:26:14 +0000 https://campaignme.com/?p=37389 By Janira Hernandez, head of client services MEA Ad-Lib.io As the digital media landscape progresses, we continue to evolve our terminology and have more acronyms to memorise. Keeping up with industry jargon can be tedious, but one term that has gained momentum and is becoming more and more common amongst marketers is DCO, or dynamic […]

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]]> Three tips for a successful Ramadan campaign, by Ad-Lib Digital’s Janira Hernandez https://campaignme.com/three-tips-for-a-successful-ramadan-campaign-by-ad-lib-digitals-janira-hernandez/ Wed, 31 Mar 2021 08:10:28 +0000 https://campaignme.com/?p=34554 Ramadan is known as a time for celebrating and sharing with family and friends, a time to pause and reflect, and a time for prayer. For advertisers, Ramadan is recognised as the prime-time season to engage with audiences digitally, mainly due to the shift in consumers’ online behaviour during this time. Advertisers will increase media […]

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