ad-buying logic Archives - Campaign Middle East https://campaignme.com/tag/ad-buying-logic/ Wed, 29 Apr 2026 16:37:49 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png ad-buying logic Archives - Campaign Middle East https://campaignme.com/tag/ad-buying-logic/ 32 32 How social was built for a time of peace – and what we learnt when reality broke the feed https://campaignme.com/how-social-was-built-for-a-time-of-peace-and-what-we-learnt-when-reality-broke-the-feed/ Thu, 30 Apr 2026 04:00:00 +0000 https://campaignme.com/?p=121267 Looking back at the past few weeks, when geopolitical tensions escalated across the Middle East, something unexpected happened in the social media ecosystem. The systems that brands and agencies had spent years optimising: recommendation algorithms, ad-buying logic, content calendars, influencer partnerships, suddenly didn’t work anymore. Not because they broke. But because they were never designed […]

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