Activations Archives - Campaign Middle East https://campaignme.com/tag/activations/ Mon, 25 May 2026 06:13:35 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Activations Archives - Campaign Middle East https://campaignme.com/tag/activations/ 32 32 ADNOC Distribution appoints Sofiane Haddadi as VP – Marketing, Activations and Operations https://campaignme.com/adnoc-distribution-appoints-sofiane-haddadi-as-vp-marketing-activations-and-operations/ Mon, 25 May 2026 06:13:35 +0000 https://campaignme.com/?p=122480 ADNOC Distribution has appointed Sofiane Haddadi as Vice President of Marketing, Activations and Operations, with a focus on making marketing more connected, measurable and closely tied to business impact. The company operates across four core business lines, fuel retail, non-fuel retail, commercial and EV charging, spanning the UAE, Saudi Arabia and Egypt. Serving approximately 700,000 […]

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]]> Coachella, Carolyn Bessette and Coach didn’t get the generational marketing memo and neither should you https://campaignme.com/coachella-carolyn-bessette-and-coach-didnt-get-the-generational-marketing-memo-and-neither-should-you/ Fri, 15 May 2026 06:00:29 +0000 https://campaignme.com/?p=122084 We have spent the better part of a decade building an industry out of generational segmentation. We built frameworks, cohort maps and persona decks. We assigned values to birth years. We told ourselves that if we could crack the Gen Z mindset, or finally decode the Boomer’s nostalgia code, we’d have the formula. We were […]

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]]> Sports and entertainment marketing agency Fuse, part of Omnicom Media, launches in Dubai https://campaignme.com/sports-and-entertainment-marketing-agency-fuse-part-of-omnicom-media-launches-in-dubai/ Thu, 07 May 2026 08:00:16 +0000 https://campaignme.com/?p=121658 Fuse, a global sport and entertainment marketing agency, part of Omnicom Media, has launched its Dubai office, expanding its presence in the Gulf region. The move reflects Fuse’s long-term commitment to the market, building on its presence in Saudi Arabia and responding to growing demand from brands seeking to connect with audiences through sport, entertainment […]

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]]> How Power Horse, Dè Favela are building community within youth culture https://campaignme.com/how-power-horse-de-favela-is-building-community-within-youth-culture/ Wed, 06 May 2026 12:48:50 +0000 https://campaignme.com/?p=121517 Dè Favela, a community event by PBLK Affairs hosted its latest edition on May 2. The event, powered  by Power Horse brought together youth across Dubai for a night of football, fashion, music and more. The concept reflects a generation shaped by multiple identities, drawing inspiration from the spirit of Brazilian favelas. Campaign Middle East […]

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]]> World Sports Advertising opens Dubai office to accelerate global sports marketing ambitions https://campaignme.com/world-sports-advertising-opens-dubai-office-to-accelerate-global-sports-marketing-ambitions/ Tue, 28 Apr 2026 06:59:32 +0000 https://campaignme.com/?p=121149 Media Agency Group (MAG) founder and chief executive Lee Dentith has taken World Sports Advertising to Dubai, extending the sports marketing and sponsorship brokering agency’s footprint into the Middle East. World Sports Advertising operates as a standalone entity alongside parent company Media Agency Group (MAG), built around a single mandate: connecting brands with elite sports […]

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]]> As major events approach in 2026, how should brands show up? https://campaignme.com/as-major-events-approach-in-2026-how-should-brands-show-up/ Fri, 24 Apr 2026 09:20:20 +0000 https://campaignme.com/?p=121034 It feels strange to talk about large-scale moments at a time when the atmosphere across the region feels more reflective and measured. Yet, at the same time, that’s the reality of working in experiential design. In recent days, events across the wider Middle East have inevitably shifted the tone of public conversation, reminding us how quickly the context […]

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]]> City Centre Deira, Exscape turn gaming into phygital marketing for 30th anniversary campaign https://campaignme.com/city-centre-deira-exscape-turn-gaming-into-phygital-marketing-channel-for-city-centre-deira-campaign/ Mon, 20 Apr 2026 07:35:21 +0000 https://campaignme.com/?p=120744 City Centre Deira has revealed details about its 30-year anniversary campaign, which was brought to life in collaboration with the brand’s marketing team, the mall’s operation and events team, and Exscape – a gaming focused entertainment platform – which was involved from concept to execution and offered creative and digital support. Rather than leaning into […]

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]]> Al Dhannah City picks entourage to lead destination marketing and communications https://campaignme.com/al-dhannah-city-picks-entourage-to-lead-destination-marketing-and-communications/ Thu, 26 Mar 2026 07:57:03 +0000 https://campaignme.com/?p=118187 entourage, one of the region’s leading creative and experiential agencies, has been appointed to lead the destination marketing, brand positioning and integrated communications strategy for Al Dhannah City. The remit will see entourage define a clear and differentiated identity for the city, underpinned by a structured roadmap across brand strategy, narrative development and multi channel […]

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]]> Vodafone Egypt brings loved ones closer despite hectic schedules during Ramadan https://campaignme.com/vodafone-vml-egypt-bring-loved-ones-closer-despite-hectic-schedules-during-ramadan/ Wed, 04 Mar 2026 14:55:09 +0000 https://campaignme.com/?p=117191 Vodafone Egypt and VML Egypt have launched a Ramadan campaign to reclaim the true spirit of Ramadan: Bringing families and friends closer together, and connecting closely with loved ones. Ramadan in Egypt has historically been about gatherings, with families sharing Iftar, friends meeting for Suhoor, and different generations coming together under one roof. For years, […]

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]]> The closed-door crisis of live marketing https://campaignme.com/the-closed-door-crisis-of-live-marketing/ Mon, 02 Mar 2026 11:20:36 +0000 https://campaignme.com/?p=117090 The marketing playbook has settled into a seductive but ultimately hollow rhythm. We all know the drill: A brand spends months and millions unveiling a strikingly designed event. We see immersive rooms, sensory installations, and intricate architectural buildings. Then, the doors open exclusively for a curated list of creators, media, and VIP guests. The drinks […]

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