acquisition Archives - Campaign Middle East https://campaignme.com/tag/acquisition/ Fri, 05 Jun 2026 08:45:45 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png acquisition Archives - Campaign Middle East https://campaignme.com/tag/acquisition/ 32 32 Dragons of MENA Awards in Dubai: Details revealed – categories, criteria, deadlines https://campaignme.com/dragons-of-mena-awards-in-dubai-details-revealed-categories-criteria-deadlines/ Fri, 05 Jun 2026 07:02:06 +0000 https://campaignme.com/?p=122970 Dragons, a results-focused marketing communications awards programme built on 26 years of global recognition and credibility, has revealed further details about its debut in Dubai as Dragons of MENA. The programme is an extension of the PMAA Dragons of Asia Awards, established in 2000 and recognised as one of the industry’s most respected results-focused awards […]

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]]> UAE-based Alliance Media acquires OOH operator Brandit Outdoor https://campaignme.com/uae-based-alliance-media-acquires-ooh-operator-brandit-outdoor/ Fri, 08 May 2026 02:00:38 +0000 https://campaignme.com/?p=121760 Alliance Media, an international out-of-home (OOH) media owner with operations across more than 40 countries, has completed the acquisition of Brandit Outdoor, a Kampala-based outdoor advertising operator. Financial terms of the transaction were not disclosed. Brandit Outdoor was founded on 11 February 2009 by Abdi Liban Omar and Omar Amaya Liban, and operated as an […]

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]]> BNW Developments appoints Swapnil Lal as CMO https://campaignme.com/bnw-developments-appoints-swapnil-lal-as-chief-marketing-officer/ Thu, 30 Apr 2026 05:00:48 +0000 https://campaignme.com/?p=121280 BNW Developments, one of the UAE’s fastest-growing luxury real estate developers, has appointed Swapnil Lal as Chief Marketing Officer, a move that signals the next, most ambitious phase of the company’s brand evolution. In his role as CMO, Lal carries a strategy as ambitious as the company’s own: to accelerate market penetration across key international […]

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]]> Tapper appoints Steven Ghoussain as Head of Data Science as regional expansion continues https://campaignme.com/tapper-appoints-steven-ghoussain-as-head-of-data-science-as-regional-expansion-continues/ Wed, 29 Apr 2026 14:00:34 +0000 https://campaignme.com/?p=121216 Tapper, the traffic quality infrastructure for Google, Meta, Tiktok, and mobile app acquisition helping performance marketers protect budgets and improve acquisition efficiency, has appointed Steven Ghoussain as Head of Data and AI. Ghoussain joins Tapper with deep experience across fraud prevention, machine learning and large-scale data science leadership. Over the course of his career, he […]

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]]> INNOCEAN renews global media mandate with HAVAS Media Network https://campaignme.com/innocean-renews-global-media-mandate-with-havas-media-network/ Fri, 06 Feb 2026 10:50:58 +0000 https://campaignme.com/?p=115814 Following an internal review on behalf of all Hyundai Motor Group brands across their key regions, INNOCEAN has renewed its global media partnership with HAVAS Media Network. The media network’s mandate comprises the Hyundai, Kia and Genesis brands across Europe, Middle East, Asia Pacific, and Latin America, managed in collaboration with INNOCEAN’s international team in […]

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]]> IPSOS acquires Seventh Decimal to expand MENA capabilities https://campaignme.com/ipsos-acquires-seventh-decimal-to-expand-mena-capabilities/ Wed, 28 Jan 2026 13:48:56 +0000 https://campaignme.com/?p=115210 Ipsos has announced the acquisition of Seventh Decimal, a research technology company specialising in out-of-home (OOH) audience measurement. As part of the acquisition, IPSOS will acquire and integrate Seventh Decimal’s OOH measurement technology platform within its suite of offerings, while enabling Seventh Decimal to scale its operations on a global scale. The addition of the […]

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]]> Netflix to acquire Warner Bros. for enterprise value of $82.7 billion https://campaignme.com/netflix-to-acquire-warner-bros-for-enterprise-value-of-82-7-billion/ Fri, 05 Dec 2025 13:02:13 +0000 https://campaignme.com/?p=112823 Netflix and Warner Bros. Discovery (WBD) have entered into a definitive agreement under which Netflix will acquire Warner Bros., including its film and television studios, HBO Max and HBO. The cash and stock transaction is valued at $27.75 per WBD share (subject to a collar as detailed below), with a total enterprise value of approximately […]

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]]> Omnicom closes IPG acquisition for final purchase price of $9bn https://campaignme.com/omnicom-closes-interpublic-acquisition-for-final-purchase-price-of-9bn/ Thu, 27 Nov 2025 07:04:54 +0000 https://campaignme.com/?p=112518 Omnicom has closed its acquisition of rival Interpublic Group (IPG), the company confirmed in a stock market filing on Wednesday evening (26 November). The final purchase price for IPG was $9bn (£6.8bn) in the all-stock deal, based on Omnicom’s share price of $71.50 after the market closed. The deal creates a company with revenues of […]

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]]> SMC Media, Aleph Group sign term sheet for joint venture https://campaignme.com/smc-media-aleph-group-sign-term-sheet-for-joint-venture/ Fri, 31 Oct 2025 11:15:06 +0000 https://campaignme.com/?p=111146 SMC Group’s media and advertising arm SMC Media has announced its plans to acquire a stake in Aleph Group Inc. as part of its global expansion strategy. The deal aims to drive digital transformation across the region via access to Aleph’s digital advertising assets across the Middle East, North Africa, and Turkey (MENAT) region. The […]

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]]> Starbucks reveals ways to unlock VIP-level ‘Star Power’ with Starbucks Rewards https://campaignme.com/starbucks-reveals-ways-to-unlock-vip-level-star-power-with-starbuck-rewards/ Tue, 07 Oct 2025 04:00:45 +0000 https://campaignme.com/?p=109848 Starbucks Middle East, which partners with Alshaya Group to operate Starbucks stores in the GCC region, has launched its latest ‘Star Power’ campaign to show Gen Z and millennial audiences ways to unlock and redeem Starbucks Rewards, one of the most lifestyle-integrated loyalty programmes in the Middle East region. Whether it’s skipping the queue, enjoying free […]

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