Abu Dhabi Archives - Campaign Middle East

From a regional draw to the global stage

Shantelle Nagarajan — Wed, 15 Jul 2026 07:07:28 +0000

There are moments in marketing that redefine how brands think of growth, when the conventional approach for how a destination builds its name simply cannot keep pace with what the destination is actually becoming. When I joined the Yas Island team, audience expectations were shifting rapidly, and the destination itself was evolving just as quickly. […]

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ADBWC, Publicis Groupe Middle East bring back Ra’idah for women-led SMEs

Anup Oommen — Tue, 14 Jul 2026 07:38:04 +0000

The Abu Dhabi Businesswomen Council (ADBWC), in partnership with Publicis Groupe Middle East, is bringing back Ra’idah for its second edition, scheduled to take place in September 2026, to advance women-led small and medium enterprises (SMEs) in the Emirate of Abu Dhabi, while creating new pathways for capability building, business growth, and long-term economic contribution. […]

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Abu Dhabi’s new OOH guidelines are not red tape. They are market infrastructure.

Hiba Faisal — Tue, 07 Jul 2026 13:18:16 +0000

In early June, the Abu Dhabi Media Office, working alongside the Department of Economic Development, shared its new Out of Home (OOH) Content Guideline with the market — two substantial toolkits, one for government entities and one for the private sector, running to more than two hundred pages. The industry’s reflex was predictable: more process, […]

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CNBC cements Abu Dhabi as Middle East headquarters

Shantelle Nagarajan — Wed, 01 Jul 2026 13:20:46 +0000

CNBC has expanded its operations in Abu Dhabi, reaffirming the emirate as its regional headquarters and strengthening its ability to deliver business and financial news from the Middle East. Abu Dhabi will serve as a strategic base for deeper reporting, with content produced for CNBC’s international television, digital and social platforms. This commitment is further […]

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Viola Communications strengthens agency operations with leadership appointments

Shantelle Nagarajan — Wed, 17 Jun 2026 12:31:05 +0000

Viola Communications, a subsidiary of 2PointZero Group, has appointed Camilla d’Abo as General Manager, Public Relations and Larry Kraut as Business Director, Client Services. The appointments form part of a broader investment in senior talent, technology and specialist capabilities as the communications industry undergoes one of the most significant transformations in its history. The agency […]

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Communications agency North Seventy Five expands to Abu Dhabi

Shantelle Nagarajan — Mon, 08 Jun 2026 13:45:06 +0000

North Seventy Five, a communications agency founded by Lisa Welsh and Iman Issa, has expanded its operations to Abu Dhabi, UAE. Launched in November 2025 and backed by communications advisory Paritee as a significant owner, the move marks a pivotal step in the agency’s growth strategy and responds to growing demand from clients operating in […]

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Emotional performance in the new age of luxury

Hiba Faisal — Thu, 04 Jun 2026 12:49:16 +0000

The Middle East has been recognised as one of the world’s most important markets for luxury and high-performance automobiles. Cities such as Dubai and Abu Dhabi have become globally associated with automotive excellence, and attracting collectors, enthusiasts and entrepreneurs from around the world. Yet, today, the region’s relationship with luxury super cars goes beyond status […]

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Yas Island reveals celebratory Eid Al Adha musical release ft. Emirati voices, Khaleeji Talent

Anup Oommen — Thu, 14 May 2026 08:52:30 +0000

Ahead of Eid Al Adha, Yas Island Abu Dhabi is setting a celebratory tone with a vibrant new song created in collaboration with Abu Dhabi Media Company. Bringing together some of the region’s most beloved musical and creative talents, the release celebrates culture, creativity, and shared experiences — capturing the spirit of togetherness that connects […]

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Al-Futtaim Lexus reveals seven-episode ‘Crafted with Care’ content series campaign

Anup Oommen — Thu, 23 Apr 2026 10:16:33 +0000

Al-Futtaim Lexus has revealed details about its Crafted with Care campaign, a seven-episode creator-led content series developed and launched during Ramadan 2026, designed to explore how craft and care are expressed across the UAE. Developed in partnership with Ogilvy, the series aligned Lexus design principles with cultural practices, drawing a clear connection between attention to […]

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MEPRA youth board announces 2026–2028 leadership

Anup Oommen — Thu, 23 Apr 2026 09:19:46 +0000

The Middle East Public Relations Association (MEPRA) has revealed new leadership for its 2026-2028 term, with Tania Kteily, Associate Director at Weber Shandwick MENAT elected as President. She is supported by Yara Hamdan, Communication Consultant, at Disney+ MENA via HAVAS Red Middle East, as Vice President. The board is also being strengthened with the addition […]

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