ABG GCC Archives - Campaign Middle East https://campaignme.com/tag/abg-gcc/ Mon, 14 Aug 2023 08:51:24 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png ABG GCC Archives - Campaign Middle East https://campaignme.com/tag/abg-gcc/ 32 32 The quest for greater transparency https://campaignme.com/the-quest-for-greater-transparency/ Mon, 14 Aug 2023 11:00:04 +0000 https://campaignme.com/?p=66191 This year is shaping up to be a key one for influencer marketing transparency. No longer can there be any debate about its importance with everyone – from leading self-regulatory (SR) bodies to brand owners and agencies – taking the topic seriously. Whether it’s the launch of Threads, inexorable rise of AI, or increased profile […]

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