Abdulrahman Saud Archives - Campaign Middle East https://campaignme.com/tag/abdulrahman-saud/ Tue, 06 May 2025 12:47:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Abdulrahman Saud Archives - Campaign Middle East https://campaignme.com/tag/abdulrahman-saud/ 32 32 Marketing in Saudi Arabia isn’t evolving – it’s being reinvented https://campaignme.com/marketing-in-saudi-arabia-isnt-evolving-its-being-reinvented/ Tue, 06 May 2025 12:47:11 +0000 https://campaignme.com/?p=101730 Saudi Arabia represents a unique and powerful marketing landscape, driven by its rapidly changing social fabric and ambitious national vision. Unlike conventional regional marketing, Saudi Arabia demands strategies that authentically reflect its transformative narrative. This transformation is not just economic – it’s deeply cultural, reshaping consumer identities and expectations at an unprecedented pace. In this […]

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]]> How Saudi is pioneering the future of global events and marketing https://campaignme.com/how-saudi-is-pioneering-the-future-of-global-events-and-marketing/ Thu, 13 Jun 2024 10:00:55 +0000 https://campaignme.com/?p=85422 Saudi Arabia at the heart of global events Saudi Arabia is poised to host a succession of major global events in the coming years, including Expo 2030, the Winter Games, the AFC Asian Cup 2027, and the FIFA World Cup 2034. These events are more than just economic or sporting opportunities; they serve as platforms […]

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]]> Saudi Industry Snapshot: Abdulrahman Saud, Bassmat https://campaignme.com/saudi-industry-snapshot-abdulrahman-saud-bassmat/ Thu, 16 Jun 2022 08:19:43 +0000 https://campaignme.com/?p=50284 How would you describe the Saudi advertising industry from 2021 to 2022? With the current rapid development of the Kingdom’s entertainment and tourism businesses, the advertising industry in Saudi Arabia has gained more influence and complexity than before. Cinemas reopening, live concerts, and prominent events resulted in new media opportunities becoming available to advertisers.  In […]

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]]> Saudi Focus: Memory lane, by Bassmat’s Abdulrahman Saud https://campaignme.com/saudi-focus-memory-lane-by-bassmats-abdulrahman-saud/ Thu, 07 Oct 2021 08:00:15 +0000 https://campaignme.com/?p=41410 There are moments where we’re taken back to an earlier time in our life. For some, it’s a smell while for others it’s a particular song or a TV show. Nostalgia and yearning are a strong wave and make an impact that many marketers should take advantage of. They should try to evoke and harness […]

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]]> Saudi Report 2021: Add to cart, by Bassmat’s Abdulrahman Saud https://campaignme.com/saudi-report-2021-add-to-cart-by-bassmats-abdulrahman-saud/ Mon, 21 Jun 2021 10:08:16 +0000 https://campaignme.com/?p=37815 In Saudi Arabia, the market volume is expected to reach $8.2bn by 2024. Reflecting expanded consumer choice, analysis shows that consumers worldwide are making purchases at a greater number of websites and online marketplaces than before. Residents in countries like Saudi Arabia are buying from 33 per cent more online stores, on average, followed closely […]

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]]> Industry snapshot: Abdulrahman Saud, Bassmat https://campaignme.com/industry-snapshot-abdulrahman-saud-bassmat/ Mon, 07 Jun 2021 06:23:02 +0000 https://campaignme.com/?p=37222 What is the biggest change you have seen to the way you do business in Saudi? After so many years working with governmental entities, we wanted to experience something different, to get more exposure, new challenges too. But we face two big changes that the impact of Covid-19 goes well beyond While some agencies have […]

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