Abdul Aleem Thahir Ali Archives - Campaign Middle East https://campaignme.com/tag/abdul-aleem-thahir-ali/ Mon, 01 Sep 2025 07:09:08 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Abdul Aleem Thahir Ali Archives - Campaign Middle East https://campaignme.com/tag/abdul-aleem-thahir-ali/ 32 32 Everyone’s doing experiential … but who’s getting it right? https://campaignme.com/everyones-doing-experiential-but-whos-getting-it-right/ Mon, 01 Sep 2025 07:09:08 +0000 https://campaignme.com/?p=107783 If you work in marketing in the Middle East, chances are you’ve heard the word ‘experiential’ so often lately that it’s starting to lose its punch. These days it gets put on everything, from activations and pop-ups, to oversized screens. In this region, especially, the term has become misunderstood. Too often it’s mistaken for ‘tech’. […]

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