Abdalla Yousef Archives - Campaign Middle East https://campaignme.com/tag/abdalla-yousef/ Tue, 18 Oct 2022 07:28:19 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Abdalla Yousef Archives - Campaign Middle East https://campaignme.com/tag/abdalla-yousef/ 32 32 Saving lives through brands – Serviceplan’s Abdalla Yousef https://campaignme.com/saving-lives-through-brands-serviceplans-abdalla-yousef/ Tue, 18 Oct 2022 07:00:49 +0000 https://campaignme.com/?p=54062 By Abdalla Yousef, senior account manager, Serviceplan Experience In the age of constant communication, brands are no longer expected to remain silent on issues outside of their perceived scope of expertise. Many of today’s most successful brands take a stand on topics ranging from global warming to political conflicts.  Look at Nike’s “Dream Crazy” advert […]

The post Saving lives through brands – Serviceplan’s Abdalla Yousef appeared first on Campaign Middle East.

]]>