$6.95bn Archives - Campaign Middle East https://campaignme.com/tag/6-95bn/ Thu, 19 Jun 2025 15:48:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png $6.95bn Archives - Campaign Middle East https://campaignme.com/tag/6-95bn/ 32 32 MENA digital adspend hits $6.95bn in 2024 https://campaignme.com/mena-digital-adspend-hits-6-95bn-in-2024/ Thu, 19 Jun 2025 14:05:54 +0000 https://campaignme.com/?p=104091 MENA region’s digital advertising spend reached $6.95bn in 2024, up 19.8 per cent from the previous year, according to new data released by IAB MENA. The announcement, made at a closed-door member event on June 12, confirms the region’s continued momentum – and reframes its recent growth trajectory following a restatement of last year’s figures. […]

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