5G Archives - Campaign Middle East https://campaignme.com/tag/5g/ Fri, 16 May 2025 11:37:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png 5G Archives - Campaign Middle East https://campaignme.com/tag/5g/ 32 32 du campaign: 12 creators. 1 phone. 48-hour non-stop livestream. 1 world record. https://campaignme.com/du-campaign-12-creators-1-phone-48-hour-non-stop-livestream-1-guinness-world-record/ Wed, 14 May 2025 06:20:20 +0000 https://campaignme.com/?p=102347 Telecom and digital services provider du has set a Guinness World Record™ for the ‘Longest Promotional Livestream’, accomplished in collaboration with TikTok Live MENA, as part of its Unstoppable Network campaign. The campaign was brought to life by creative agency TBWA\Raad, production house Digital Tree, media agency Mindshare, and influencer agency GOAT, part of GroupM, […]

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]]> Deliveroo turns delivery bikes into digital billboards in Abu Dhabi https://campaignme.com/deliveroo-turns-delivery-bikes-into-digital-billboards-in-abu-dhabi-with-flyby/ Wed, 29 Jan 2025 14:32:03 +0000 https://campaignme.com/?p=95321 Deliveroo UAE has partnered with digital delivery box technology company Flyby to pilot the integration of its patented ‘smart delivery boxes’ into the Deliveroo delivery fleet in Abu Dhabi. This collaboration transforms delivery bikes into mobile digital billboards, opening up a new platform for geo-targeted out-of-home (OOH) advertising. Brands can now showcase dynamic content tailored […]

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]]> Driving the 5G Revolution – by Oppo’s Fadi Abu Shamat https://campaignme.com/driving-the-5g-revolution-by-oppos-fadi-abu-shamat/ Thu, 02 Jun 2022 14:06:02 +0000 https://campaignme.com/?p=49791 With digitisation evolving at such breakneck speed, providing new opportunities in every aspect of our daily lives and work, the 5G rollout is the greatest revolution in the communication world as we know it. What is more, GCC countries are the pioneers of its widespread use. With faster download speeds, low latency, and more capacity […]

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]]> Engaging Gen Z through Marcomms, by OPPO’s Cherry Fu https://campaignme.com/engaging-gen-z-through-marcomms-by-oppos-cherry-fu/ Fri, 29 Apr 2022 08:04:29 +0000 https://campaignme.com/?p=48183 Every generation has its own unique qualities and contribution to the future and while we must pay a great tribute to Generation Y for bringing the digital revolution into our homes, it is Gen Z who are driving progress and redefining boundaries. They have been born and brought up in a world of connectivity which […]

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]]> Ooredoo partners with Snap Inc. to create next-gen AR experiences powered by 5G connectivity https://campaignme.com/ooredoo-partners-with-snap-inc-to-create-next-gen-ar-experiences-powered-by-5g-connectivity/ Sun, 28 Nov 2021 06:27:36 +0000 https://campaignme.com/?p=43277 Ooredoo Group has announced a new three-year strategic partnership with Snap Inc. to unlock the possibilities of augmented reality (AR) experiences across all of its international markets. Through this partnership, Ooredoo will collaborate with Snapchat to build advanced AR experiences for Ooredoo customers across their 10 market footprint, all powered by Ooredoo’s network. This will […]

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]]> Demand for new smartphones and 5G to fuel 4.5 per cent annual growth in telecoms adspend to 2023 https://campaignme.com/demand-for-new-smartphones-and-5g-to-fuel-4-5-per-cent-annual-growth-in-telecoms-adspend-to-2023/ Tue, 23 Mar 2021 11:20:39 +0000 https://campaignme.com/?p=34279 Zenith predicts that telecoms advertising will grow at an average rate of 4.5 per cent a year to 2023 as its recovers from an 8.7 per cent decline in 2020, according to Zenith’s Business Intelligence – Telecommunications report. Telecoms adspend in the 12 key markets included in the report* will rise from US$17.8bn in 2020 […]

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]]> OPPO’s most innovative camera smartphones and first-ever “all-5G” Reno5 series launches in the UAE https://campaignme.com/oppos-most-innovative-camera-smartphones-and-first-ever-all-5g-reno5-series-launches-in-the-uae/ Wed, 17 Mar 2021 07:07:42 +0000 https://campaignme.com/?p=34032 OPPO, broke new ground by introducing 5G-only models at the grand launch of its latest Reno5 series of smartphones in the UAE. At an engaging virtual event themed ‘Featuring You’, OPPO announced the regional launch of its new, first-ever, all-5G Reno5 series comprising Reno5 Pro 5G, Reno5 5G and Reno5 Z smartphones, that are equipped […]

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]]> Three steps CIOs and CMOs of e-commerce companies must take to lead competition https://campaignme.com/three-steps-cios-and-cmos-of-e-commerce-companies-must-take-to-lead-competition/ Wed, 03 Mar 2021 09:02:19 +0000 https://campaignme.com/?p=33604 As UAE intents towards building an affluent e-commerce industry, especially with the deployment of the region’s first 5G  and high-speed network facility in 2019; the country has created a new avenue of e-commerce growth especially during the pandemic era. Hence real-time conversations and instantaneous purchase decisions have become so ubiquitous that they’re no longer a […]

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]]> Wunderman Thompson and stc build a campaign based on Google’s trending search queries of 5G https://campaignme.com/stc-builds-a-campaign-based-on-googles-trending-search-queries/ Tue, 26 Jan 2021 10:55:45 +0000 https://campaignme.com/?p=32275 Wunderman Thompson created a video series in which they answered Saudi’s top 10 searched queries for 5G for Saudi Telecom Company (stc) as it was planning to launch their 5G services in the region. “5G became one of the very strategic pillars in any proposition that we offer our audiences with. We needed to show the […]

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]]> OPPO marks five years of 5G with the launch of all-new Reno4 series https://campaignme.com/oppo-marks-five-years-of-5g-with-the-launch-of-all-new-reno4-series/ Thu, 08 Oct 2020 06:00:22 +0000 https://campaignme.com/?p=28330 Global technology brand, OPPO, has launched another 5G device in the Middle East as part of its latest Reno4 Series of smartphones. Five years after it began its 5G journey, OPPO marked 2020 with not one, but two new 5G smartphones – OPPO Reno4 Pro 5G that released last month in the Middle East; and […]

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