25th anniversary Archives - Campaign Middle East https://campaignme.com/tag/25th-anniversary/ Tue, 03 Jun 2025 05:52:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png 25th anniversary Archives - Campaign Middle East https://campaignme.com/tag/25th-anniversary/ 32 32 W Group unveils real-time programmatic DOOH platform https://campaignme.com/w-group-unveils-real-time-programmatic-dooh-platform/ Mon, 02 Jun 2025 14:57:51 +0000 https://campaignme.com/?p=103269 W Group Holding has launched a real-time, audience-targeting programmatic Digital Out-of-Home (pDOOH) platform. Touted as a global first, the AI-powered technology, AiOO, brings dynamic targeting to outdoor media by adapting ad delivery based on real-time audience traits and behaviour. AiOO is now being deployed across the UAE by Hypermedia, W Group’s DOOH company that operates […]

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