2025 Archives - Campaign Middle East https://campaignme.com/tag/2025/ Mon, 09 Feb 2026 07:34:02 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png 2025 Archives - Campaign Middle East https://campaignme.com/tag/2025/ 32 32 The year ahead for truth https://campaignme.com/the-year-ahead-for-truth/ Mon, 09 Feb 2026 07:34:02 +0000 https://campaignme.com/?p=115898 Truth is under attack.  Reality is distorted. And fiction, packaged in persuasive narratives and powered by algorithms, has never been more marketable. We live in a world where it’s easier to invent truths than confront them. A world where confirmation bias is rewarded, where narratives beat nuance and where emotion races past introspection. The advertising […]

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]]> 2025 vs 2026: Evaluating marketing and advertising in Saudi Arabia https://campaignme.com/2025-vs-2026-evaluating-marketing-and-advertising-in-saudi-arabia/ Thu, 29 Jan 2026 03:20:23 +0000 https://campaignme.com/?p=115220 The current environment in Saudi Arabia has pushed both public and private organisations to move from expansive, visibility‑driven campaigns to more accountable, performance‑driven marketing, and 2026 is starting with a clear focus on efficiency, specialisation, and talent pressure across the industry.​ 2025 budgets and spending reset In 2025, overall advertising and agency revenues in Saudi […]

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]]> TikTok Ad Awards 2025: GCC winners revealed https://campaignme.com/tiktok-ad-awards-2025-gcc-winners-revealed/ Thu, 22 Jan 2026 14:38:42 +0000 https://campaignme.com/?p=115014 The TikTok Ad Awards 2025 at the KAFD Conference Center in Riyadh last night awarded brands, agencies and creators across the METAP region including UAE, Saudi Arabia and Qatar. The Awards celebrated the year’s most creative and effective campaigns on TikTok. For the GCC, 19 trophies were bagged across 13 categories including the main competitive […]

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]]> The Annual: Top 20 digital and integrated campaigns from 2025 https://campaignme.com/the-annual-top-20-digital-and-integrated-campaigns-from-2025/ Mon, 12 Jan 2026 12:36:04 +0000 https://campaignme.com/?p=114375 This is a compilation of the top 20 digital and integrated campaigns that defined 2025. From eye-catching stunts to AI-generated variations, these campaigns highlight some of the region’s creative and impactful marketing efforts across various platforms. The top 20 integrated and digital campaigns list is part of a broader wrap-up of the year, which also […]

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]]> The Annual: Top 10 experiential campaigns of 2025 https://campaignme.com/the-annual-top-10-experiential-campaigns-of-2025/ Thu, 08 Jan 2026 08:49:15 +0000 https://campaignme.com/?p=114192 This is a compilation of the top ten experiential campaigns of 2025; that were not only executed well, but also boosted brand recognition, fostered a deeper connection between the brand and its audience, drove loyalty and influenced consumer behaviour. 1 Centrum Haleon Vitamin See Agency: Horizon FCB Haleon and Centrum reframed wellness through an immersive dome […]

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]]> If 2025 was the year of ‘slop’, can 2026 be ‘unsloppable’? https://campaignme.com/if-2025-was-the-year-of-slop-can-2026-be-unsloppable/ Wed, 07 Jan 2026 11:02:19 +0000 https://campaignme.com/?p=114110 For many marketers, 2025 seemed to only get busier as the year went on. With 76 per cent reporting their jobs had grown more challenging and 58 per cent feeling overwhelmed. This was in large part, due to the fact that this was the first year where marketers actually started to see somewhat useful output from their AI counterparts, […]

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]]> The Annual: Pinterest predicts for 2026 https://campaignme.com/the-annual-pinterest-predicts-for-2026/ Wed, 07 Jan 2026 10:35:22 +0000 https://campaignme.com/?p=114107 Pinterest has released Pinterest Predicts, its annual trend report, which aims to provide consumers and advertisers a first look at the trends for 2026. Powered by insights from their growing audience of 600 million monthly active users, this year’s global report highlights 21 emerging trends across home decor, fashion, beauty, travel, food and more. “During […]

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]]> The Annual: Snapchat top creators for 2025 https://campaignme.com/the-annual-snapchat-top-creators-for-2025/ Wed, 07 Jan 2026 07:57:01 +0000 https://campaignme.com/?p=114088 Snapchat shares some of its top content creators – recognised regional influencers – as well as the key trends on the platform. Chef Bin Kassim – binkasem1 Culinary celebrity interviews: Blends cooking with candid celebrity conversations, creating one of Snapchat’s most engaging and buzzworthy formats. Osama Alshareef – osamah201116 Adventure & travel storytelling: Transforms real […]

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]]> The Annual: Top 10 YouTube lists for 2025 https://campaignme.com/the-annual-top-10-youtube-lists-for-2025/ Wed, 07 Jan 2026 07:36:51 +0000 https://campaignme.com/?p=114081 YouTube announced two major end-of-year moments to close out its 20th anniversary year, including the first-ever personalised YouTube Recap for viewers around the world, including the Middle East and North Africa. The YouTube Recap provides users with a fun, shareable summary of their individual viewing journey over the year. Users can find their Recap on the YouTube homepage or […]

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]]> The Annual: Top 25 movers and shakers of 2025 https://campaignme.com/the-annual-top-25-movers-and-shakers-of-2025/ Wed, 07 Jan 2026 07:28:44 +0000 https://campaignme.com/?p=113998 The brand and marketing industry in the Middle East witnessed several high-level appointments, promotions and the creation of multiple new regional roles in 2025. From new C-suite brand-side marketing officers, directors and heads of marketing, to major movements at the highest levels of agencies, Campaign Middle East has taken cognizance of some of the biggest […]

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