2023 Archives - Campaign Middle East https://campaignme.com/tag/2023/ Mon, 18 Nov 2024 11:53:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png 2023 Archives - Campaign Middle East https://campaignme.com/tag/2023/ 32 32 2023 winners make the case for Campaign AOY Global Awards https://campaignme.com/2023-winners-make-the-case-for-campaign-aoy-global-awards/ Mon, 18 Nov 2024 11:53:12 +0000 https://campaignme.com/?p=92446 Campaign’s Agency of the Year Global Awards celebrate the world’s best agencies. Recognising talent, creativity and effectiveness, the Awards draw in submissions from over 40 countries across four continents. The awards invite agencies of all sizes to showcase their imagination, creativity and commercial prowess on a global stage. Agencies compete head-to-head with the industry’s finest […]

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]]> Calling entries for Campaign’s TV/Video Guide 2024 https://campaignme.com/calling-entries-for-campaigns-tv-video-guide-2024/ Tue, 26 Mar 2024 10:15:53 +0000 https://campaignme.com/?p=79439 Campaign Middle East will be publishing our 8th annual edition of the TV/Video Guide 2024 on 29th of April 2024. This will be one-of-a-kind, all-information-in-one, hands-on guide on all TV Channels and OTT / Streaming Video providers in the region. Here are some quick pointers about this year’s TV/Video Guide: Campaign Middle East’s TV/Video Guide 2024 is the […]

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]]> Talabat reveals 2023‘s most popular products and categories https://campaignme.com/talabat-reveals-2023s-most-popular-products-and-categories/ Fri, 29 Dec 2023 06:00:04 +0000 https://campaignme.com/?p=74186 The evolution of online grocery shopping has meant no more hunting for parking spots, navigating crowded aisles, or waiting in line at the checkout. Instead people order from their sofa, kitchen or from behind their desk, and talabat has released the latest data from talabat Mart showing online grocery shopping trends across the region. Throning […]

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]]> Winners‘ Circle: Create Group on winning Independent Agency of the Year https://campaignme.com/winners-circle-create-group-on-winning-independent-agency-of-the-year/ Thu, 28 Dec 2023 07:49:31 +0000 https://campaignme.com/?p=73930 The Create Group Tom Otton, CEO, The Create Group Tell us why you think you won the award? Because of our people, and everything they have put into building relationships and delivering great work over the past 12 months. We’ve all heard that culture eats strategy for breakfast, and that’s what has been the driving force […]

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]]> Top 20 news stories from 2023 https://campaignme.com/top-20-news-stories-from-2023/ Wed, 27 Dec 2023 06:00:47 +0000 https://campaignme.com/?p=74038 1 Saudi Arabia received its very first Grand Prix at the Festival of Creativity. Wunderman Thompson Riyadh brought it home with its campaign Subconscious Order for KSA-based delivery platform HungerStation, under the Creative Commerce category. Meanwhile, Impact BBDO also bagged a Grand Prix for the Print & Publishing category, marking the agency’s third Grand Prix […]

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]]> Winners’ Circle: Publicis Groupe on winning Integrated Marketing Agency of the Year https://campaignme.com/winners-circle-publicis-groupe-on-winning-integrated-marketing-agency-of-the-year/ Fri, 22 Dec 2023 08:00:35 +0000 https://campaignme.com/?p=73926 Publicis Groupe MENAT Bassel Kakish, CEO, Publicis Groupe ME&T  Tell us why you think you won the award? There’s no secret to our success. We have an exceptional pool of talents at Publicis Groupe, and this recognition is a result of their passion for creating work that delivers results. How will the award help you/your […]

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]]> Digital Essays 2023: AI’s Darwin evolution in marketing https://campaignme.com/digital-essays-2023-ais-darwin-evolution-in-marketing/ Thu, 14 Dec 2023 11:30:17 +0000 https://campaignme.com/?p=73647 Artificial Intelligence is often portrayed as an abstract subject that seems far from our reality. In fact, AI has been seamlessly integrated into our daily lives, delivering a level of convenience and personalised experiences that has redefined our concept of normalcy. It is for example, when your Anghami suggests a song based on your preferred […]

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]]> Digital Essays 2023: The overlooked essentials https://campaignme.com/digital-essays-2023-the-overlooked-essentials/ Thu, 14 Dec 2023 08:30:46 +0000 https://campaignme.com/?p=73650 While on a vacation with a friend at the beach, it was surprising to me that said friend decided to not go for a swim. She decided to go to the beach, but not participate in what one does at a beach, as she was not in the ‘mood’. Being the person that I am, […]

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]]> Digital Essays 2023: What you CTV is what you get https://campaignme.com/digital-essays-2023-what-you-ctv-is-what-you-get/ Thu, 14 Dec 2023 07:00:49 +0000 https://campaignme.com/?p=73644 With digital and social media hoovering up ever-bigger portions of brands’ media budgets, many have been tempted to announce the terminal decline of major segments of the media landscape. Even the longevity of TV is in question. This is too simplistic and blinkered a view though. All the signs of its digital transformation are there. […]

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]]> Digital Essays 2023: Embrace AI or Embrace AI https://campaignme.com/digital-essays-2023-embrace-ai-or-embrace-ai/ Thu, 14 Dec 2023 06:00:10 +0000 https://campaignme.com/?p=73639 The obvious thing for us to do was ask Chat GPT to write this essay. Did it save us time? Yes. Did it summarise from the millions of written content online? Yes. Can we use it as is? No. No, because it didn’t sound like us, it didn’t highlight our personal experience with AI. It […]

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