2020 Archives - Campaign Middle East https://campaignme.com/tag/2020/ Sun, 28 Feb 2021 11:50:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png 2020 Archives - Campaign Middle East https://campaignme.com/tag/2020/ 32 32 Home Centre launches ‘Start something new’ campaign https://campaignme.com/home-centre-launches-start-something-new-campaign/ Sun, 28 Feb 2021 11:50:16 +0000 https://campaignme.com/?p=33488 2020 was a year we’ll never forget. For all the wrong reasons. With the world on hold, events large and small cancelled and loved ones distanced, the dawn of the new year gave us all a chance to reboot and start afresh. That sense of renewal and positivity was the rationale behind Home Centre’s first 2021 campaign, launched with […]

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]]> The TikTok Year in Review, Celebrating 2020 Creative Excellence in MENA https://campaignme.com/the-tiktok-year-in-review-celebrating-2020-creative-excellence-in-mena/ Tue, 19 Jan 2021 10:00:38 +0000 https://campaignme.com/?p=32100 2020 has been quite the year. From a global pandemic that introduced us to social distancing to personal and economic uncertainties all over the world, it was a year full of mixed emotions. Throughout it all, many people from the MENA region turned to TikTok to share their stories and lift others up. TikTok celebrated, […]

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]]> TikTok launches its first personalized annual recap feature, ‘Year on TikTok’ for the MENA region https://campaignme.com/tiktok-launches-its-first-personalized-annual-recap-feature-year-on-tiktok-for-the-mena-region/ Sun, 10 Jan 2021 06:00:39 +0000 https://campaignme.com/?p=31847 There’s no denying 2020 was a challenging year for many of us, but it was also a year full of incredible moments of creativity, imagination and a year that brought the community closer together than ever before. That’s why TikTok is giving its users in the MENA region the opportunity to take a trip down […]

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]]> WPP’s ‘punchy’ growth plan: 10,000 extra jobs, one third drop in travel https://campaignme.com/wpps-punchy-growth-plan-10000-extra-jobs-one-third-drop-in-travel/ Tue, 05 Jan 2021 08:00:24 +0000 https://campaignme.com/?p=31744 By Gideon Spanier WPP is poised to return to revenue growth with a “punchy” plan to add an extra 10,000 staff, while making £600m in annual savings, including a one-third reduction in travel costs. That’s according to Mark Read, the chief executive since 2018, and John Rogers, the chief financial officer since the start of […]

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]]> How do you convince the nation to take the Covid-19 vaccine? https://campaignme.com/how-do-you-convince-the-nation-to-take-the-covid-19-vaccine/ Sun, 03 Jan 2021 08:00:03 +0000 https://campaignme.com/?p=31720 By Kate Magee The past December, at University Hospital in Coventry, 90-year old Margaret Keenan became the first person in the world to receive the Pfizer vaccine against Covid-19 as part of a mass vaccination programme. It marked the start of a campaign that will continue for months, in an attempt to end or control […]

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]]> Google’s Year In Search https://campaignme.com/googles-year-in-search/ Thu, 31 Dec 2020 06:00:13 +0000 https://campaignme.com/?p=31640 Google announced its Year in Search results for the United Arab Emirates. The annual lists share the most trending search queries that had the highest spike over a sustained period in 2020 compared with 2019. The lists, which include the top trending searches, people, events, sports, series and movies, are generated by looking at trillions […]

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]]> The year in Twitter https://campaignme.com/the-year-in-twitter/ Wed, 30 Dec 2020 06:00:06 +0000 https://campaignme.com/?p=31644 THE UAE During a tumultuous year, His Highness Sheikh Mohammed bin Rashid Al Maktoum took the lead in Tweets, with the high engagement in the UAE throughout 2020. His most liked Tweet of the year was sharing his prayers and condolences with the people of Lebanon, following the Beirut explosion. تعازينا لأهلنا في لبنان الحبيبة […]

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]]> Now’s not the time to dismiss broadcast advertising https://campaignme.com/nows-not-the-time-to-dismiss-broadcast-advertising/ Mon, 28 Dec 2020 10:00:24 +0000 https://campaignme.com/?p=31568 By Henry Windridge, senior director: marketing, digital & creative, EMEA Pay TV & Global Brands, Discovery 2020 will go down as the year of many things; budget-slashing every which way being one of them. It’s almost impossible to hear the word ‘Covid’ and not get a chill down your spine, not least caused by painful […]

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]]> The Annual 2020: Top 20 Film Campaigns https://campaignme.com/the-annual-2020-top-20-film-campaigns/ Fri, 25 Dec 2020 09:40:24 +0000 https://campaignme.com/?p=31498 Here are Campaign Middle East’s Top 20 Film Campaigns of 2020: 1 Honda #StayHome Agency: Memac Ogilvy Dubai Director: Amin Soltani 2  Pampers Hope is Born Agency: Leo Burnett Director: Jad Rahme Production house: 1505 Studio 3 Emarat Expect the Expected Agency: House of Comms Director: Ali Mostafa 4 Ikea Kings & Queens Agency: Memac Ogilvy […]

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]]> Careem UAE Releases Customer and Business Trends of 2020 https://campaignme.com/careem-uae-releases-customer-and-business-trends-of-2020/ Thu, 24 Dec 2020 11:00:38 +0000 https://campaignme.com/?p=31414 Careem has released its yearly trends for 2020, compiled across all its services, products and business areas. With the global customer landscape drastically changing as a result of the pandemic, Careem successfully accelerated the launch of its Super App earlier in the year to ensure it could continue to meet its company promise: Making everyday […]

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