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Snap Inc. and Qatar Museums launch immersive AR experiences in latest campaign

As part of the broader “Evolution Nation” campaign, these activations bring Qatar’s rich cultural heritage and contemporary identity to life through innovative digital storytelling.

Snap Inc. partnered with Qatar Museums (QM) to celebrate its anniversary with an immersive augmented reality (AR) experience. As part of the broader “Evolution Nation” campaign, these activations bring Qatar’s rich cultural heritage and contemporary identity to life through innovative digital storytelling.

This initiative launches with immersive AR experiences at the National Museum of Qatar (NMoQ) and Mathaf: Arab Museum of Modern Art, inviting visitors to engage with Qatar’s cultural story through innovative digital tools.

The collaboration debuts with ARchive of Timeless Culture at NMoQ, inviting visitors to explore the museum’s timeline from the historic palace of Sheikh Abdul


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.