Comments on: Shoe Mart – Spring/summer https://campaignme.com/shoe-mart-%e2%80%93-springsummer/ Tue, 10 Jul 2012 10:34:12 +0000 hourly 1 https://wordpress.org/?v=6.4.2 By: al https://campaignme.com/shoe-mart-%e2%80%93-springsummer/#comment-37908 Tue, 10 Jul 2012 10:34:12 +0000 https://campaignme.com/?p=3440#comment-37908 The problem with this advert is that I’m not sure why I’m supposed to want to be in her shoes .. the out of place man looking at his cell phone in the background or the yacht she seems to be walking away from rather than towards

plus the styling on this is completely off ..if you can’t give the consumer a fantasy depiction of the coveted lifestyle you are pitching than the consumer is left with nothing to aspire to in this advert ..

This could have been done so much better if you played off the Love angle and laid into that heavily

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