Al-Ahram Beverages Company, part of Heineken International has named independent agency NO ONE – part of And Us Group – as winners of the pitch to redesign their beverage bottles.
Youssef Abou Elkhair, Marketing Manager of malt beverages at Al Ahram Beverages, said “For many Egyptians, Fayrouz is a renowned brand – it’s a drink they enjoyed as children and enjoy as adults.
“The packaging redesign posed a unique challenge – how do you evolve a brand’s look and feel without losing its appeal?
“It was important for us to choose an agency partner who offered world-class creativity but also understood the brand’s history and nostalgic appeal.”
Fadi Yaish, CEO
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