Safety before selfie is an awareness campaign that sheds light on the risk of taking a selfie while driving because this is one of the common things among millennials with the obsession with social media.
Taking selfies while driving can slow reaction times by 38 per cent and it increases the probability of auto crashes, which can result in injuries and other losses.
Agency: Moneim + Gado
Creative Director: Ahmed Abd El-Moneim
Art Director: Ahmed Gado