{"id":9060,"date":"2022-01-17T16:14:37","date_gmt":"2022-01-17T12:14:37","guid":{"rendered":"https:\/\/campaignme.com\/marcomms360\/?page_id=9060"},"modified":"2022-09-27T15:24:48","modified_gmt":"2022-09-27T11:24:48","slug":"event-coverage-2021","status":"publish","type":"page","link":"https:\/\/campaignme.com\/marcomms360\/event-coverage-2021\/","title":{"rendered":"Event Coverage 2021"},"content":{"rendered":"

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\n\t\t\t\tEvents Coverage 2021\t\t\t\t<\/span>\n\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>[vc_row_inner][vc_column_inner css=”.vc_custom_1646382125161{margin-top: 50px !important;margin-bottom: 50px !important;}”][vc_video link=”https:\/\/www.youtube.com\/watch?v=GSKkjEGGqBw”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column]
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\n Kashmala Khan<\/a>\n <\/h4>\n\n <\/div>\n\t\t\t\t\t\t
\n\t\t\t\t \tRead More<\/span>\t \t<\/a>\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
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\n Marwa Kaabour<\/a>\n <\/h4>\n\n <\/div>\n\t\t\t\t\t\t
\n\t\t\t\t \tRead More<\/span>\t \t<\/a>\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
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\n Aimee Catherine Peters<\/a>\n <\/h4>\n\n <\/div>\n\t\t\t\t\t\t
\n\t\t\t\t \tRead More<\/span>\t \t<\/a>\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
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\n Milica Smudja<\/a>\n <\/h4>\n\n <\/div>\n\t\t\t\t\t\t
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\n Rayan El Hajjar<\/a>\n <\/h4>\n\n <\/div>\n\t\t\t\t\t\t
\n\t\t\t\t \tRead More<\/span>\t \t<\/a>\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
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\n Shams Al-Attar<\/a>\n <\/h4>\n\n <\/div>\n\t\t\t\t\t\t
\n\t\t\t\t \tRead More<\/span>\t \t<\/a>\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
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\n Gulrez Alam<\/a>\n <\/h4>\n\n <\/div>\n\t\t\t\t\t\t
\n\t\t\t\t \tRead More<\/span>\t \t<\/a>\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
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\n Kalika Tripathi<\/a>\n <\/h4>\n\n <\/div>\n\t\t\t\t\t\t
\n\t\t\t\t \tRead More<\/span>\t \t<\/a>\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
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\n Elias Walid Bassil<\/a>\n <\/h4>\n\n <\/div>\n\t\t\t\t\t\t
\n\t\t\t\t \tRead More<\/span>\t \t<\/a>\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
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\n Amer Chehab<\/a>\n <\/h4>\n\n <\/div>\n\t\t\t\t\t\t
\n\t\t\t\t \tRead More<\/span>\t \t<\/a>\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
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\n Nazar Daniyel<\/a>\n <\/h4>\n\n <\/div>\n\t\t\t\t\t\t
\n\t\t\t\t \tRead More<\/span>\t \t<\/a>\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
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\n Racha Makarem<\/a>\n <\/h4>\n\n <\/div>\n\t\t\t\t\t\t
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\n Shyam Sunder<\/a>\n <\/h4>\n\n <\/div>\n\t\t\t\t\t\t
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\n Amit Relan<\/a>\n <\/h4>\n\n <\/div>\n\t\t\t\t\t\t
\n\t\t\t\t \tRead More<\/span>\t \t<\/a>\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
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\n Ziad Khammar<\/a>\n <\/h4>\n\n <\/div>\n\t\t\t\t\t\t
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\n Anu van der Sande<\/a>\n <\/h4>\n\n <\/div>\n\t\t\t\t\t\t
\n\t\t\t\t \tRead More<\/span>\t \t<\/a>\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column]
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\n\t\t\t\tAgenda\t\t\t\t<\/span>\n\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>[vc_row_inner css=”.vc_custom_1602574687294{margin-top: 50px !important;margin-bottom: 50px !important;}”][vc_column_inner][vc_column_text]<\/p>\n
12.00pm \u2013 1.30pm<\/em><\/strong>
\nLunch & Networking<\/div>\n
1:30pm \u2013 1:40pm<\/em><\/strong>
\nChair\u2019s opening remarks
\nAustyn Allison, Editor, Campaign ME<\/strong>
\nIntroduction to Marcomms360: Predicitions2022<\/div>\n
1:40pm \u2013 2:00pm<\/em><\/strong>
\nFuture of Content
\nRayan El Hajjar, Director of Client Partnership , MBC Media Services<\/strong><\/div>\n
2:00pm \u2013 2:10pm<\/em><\/strong>
\nContradictions 2022 \u2013 Managing a paradoxical new world
\nShyam Sunder, Marketing Consultant<\/strong><\/div>\n
2:10pm \u2013 2:30pm<\/em><\/strong>
\nCPG
\nRacha Makarem, CEO, Starcom MENA, Publicis Group<\/strong><\/div>\n
2:30pm \u2013 2:40pm<\/em><\/strong>
\nData is king, simplicity is queen!
\nMilica Smudja, Head of Marketing, Landmark Leisure<\/strong><\/div>\n
2:40pm \u2013 3:00pm<\/em><\/strong>
\nAR: yesterday a toy, today a tool, tomorrow a totality.
\nAmer Chehab, Head of Agency Development \u2013 Snap.inc<\/strong>
\nNazar Daniyel, Senior Manager, Consulting- Deloitte ME<\/strong><\/div>\n
3:00pm \u2013 3:10pm<\/em><\/strong>
\nCSR Trends to watch
\nMarwa Kaabour, Head of Marketing and Comm, Al Masaood LLC<\/strong><\/div>\n
3:10pm \u2013 3:30pm<\/em><\/strong>
\nAdtech 2.0: Get Ahead and Stay Ahead
\nKashmala Khan, Regional Head, Advertising & Demand Solutions, Huawei Ads<\/strong><\/div>\n
3:30pm \u2013 3:40pm<\/em><\/strong>
\nMarketing Insights
\nAnu van der Sande, Marketing manager, Media One Hotel<\/strong><\/div>\n
3:40pm \u2013 4:00pm<\/em><\/strong>
\nE-Commerce Marketing in 2022
\nGulrez Alam, Chief Investment & Strategy Officer, Araby Ads<\/strong><\/div>\n
4:00pm \u2013 4:10pm<\/em><\/strong>
\nCoffee Break<\/div>\n
4:10pm \u2013 4:20pm<\/em><\/strong>
\nThe rise of Ad Fraud and Impact on Digital Marketing
\nAmit Relan, Co-Founder & CEO, mFilterIt<\/strong><\/div>\n
4:20pm \u2013 4:50pm<\/em><\/strong>
\nEmbracing the evolution of user-centrecity
\nElias Walid Bassil, Head of Brand Strategy, TikTok For Business METAP<\/strong><\/div>\n
4:50pm \u2013 5:00pm<\/em><\/strong>
\nMarketing Insights
\nAimee Catherine Peters, Group Head of Marketing &Corporate Communications, Mashreq Bank<\/strong><\/div>\n
5:00pm \u2013 5:20pm<\/em><\/strong>
\nAutomated Journalism & The Future of Arabic Content
\nShams Al-Attar, Partnerships Manager, NABD\/Waveline<\/strong><\/div>\n
5:20pm \u2013 5:30pm<\/em><\/strong>
\nEvolving from B2B towards B2C \/Evolving from a trusted trademark to a loved brand
\nKalika Tripathi, Middle East and North Africa Head of Marketing, Visa<\/strong><\/div>\n
5:30pm \u2013 5:50pm<\/em><\/strong>
\nLet\u2019s get real in 2022.
\nZiad Khammar, COO, DMS<\/strong><\/div>\n
5.50pm \u2013 6.00pm<\/em><\/strong>
\nRoundup of Marcomms360 and Closing Remarks.
\nAustyn Allison, Editor, Campaign ME<\/strong><\/div>\n

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\n\t\t\t\tSponsors\t\t\t\t<\/span>\n\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>[vc_row_inner css=”.vc_custom_1602574836042{margin-top: 50px !important;margin-bottom: 50px !important;}”][vc_column_inner][vc_single_image image=”9066″ img_size=”full” alignment=”center”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column css=”.vc_custom_1602137615142{margin-bottom: 50px !important;}”]
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\n\t\t\t\tVideos\t\t\t\t<\/span>\n\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1623738274032{margin-bottom: 50px !important;}”][vc_column width=”1\/3″][vc_video link=”https:\/\/www.youtube.com\/watch?v=t9e6zmtwldE”][vc_column_text css=”.vc_custom_1642418384754{padding-top: 20px !important;padding-bottom: 20px !important;}”]<\/p>\n
Future of Content<\/em><\/h5>\n

Rayan El Hajjar, Director of Client Partnership, MBC Media Services <\/strong>[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_video link=”https:\/\/www.youtube.com\/watch?v=aYmQNAosiqc”][vc_column_text css=”.vc_custom_1642418543058{padding-top: 20px !important;padding-bottom: 20px !important;}”]<\/p>\n

Contradictions 2022 \u2013 Managing a paradoxical new world<\/em><\/h5>\n

Shyam Sunder,\u00a0Marketing Consultant<\/strong>[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_video link=”https:\/\/www.youtube.com\/watch?v=95UWKdBp4Ws”][vc_column_text css=”.vc_custom_1642418859965{padding-top: 20px !important;padding-bottom: 20px !important;}”]<\/p>\n

CPG<\/em><\/h5>\n

Racha Makarem | CEO,\u00a0Starcom MENA, Publicis Group<\/strong> [\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1623738274032{margin-bottom: 50px !important;}”][vc_column width=”1\/3″][vc_video link=”https:\/\/www.youtube.com\/watch?v=7ro0PE7PcsA”][vc_column_text css=”.vc_custom_1642418919129{padding-top: 20px !important;padding-bottom: 20px !important;}”]<\/p>\n

Data is king, simplicity is queen!<\/em><\/h5>\n

Milica Smudja, Head of Marketing, Landmark Leisure<\/strong>[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_video link=”https:\/\/www.youtube.com\/watch?v=CC41NHxvfiU”][vc_column_text css=”.vc_custom_1642419237100{padding-top: 20px !important;padding-bottom: 20px !important;}”]<\/p>\n

AR: yesterday a toy, today a tool, tomorrow a totality.<\/em><\/h5>\n

Amer Chehab, Head of Agency Development, Snap.inc<\/strong>
\nNazar Daniyel, Senior Manager, Consulting, Deloitte ME<\/strong>[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_video link=”https:\/\/www.youtube.com\/watch?v=uz5yyfW5Bt8″][vc_column_text css=”.vc_custom_1642419401609{padding-top: 20px !important;padding-bottom: 20px !important;}”]<\/p>\n

CSR Trends to watch<\/em><\/h5>\n

Marwa Kaabour, Head of Marketing and Comm, Al Masaood LLC<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1623738283120{margin-bottom: 50px !important;}”][vc_column width=”1\/3″][vc_video link=”https:\/\/www.youtube.com\/watch?v=TN7uCTxcocQ”][vc_column_text css=”.vc_custom_1642419463079{padding-top: 20px !important;padding-bottom: 20px !important;}”]<\/p>\n

Adtech 2.0: Get Ahead and Stay Ahead<\/em><\/h5>\n

Kashmala Khan, Regional Head, Advertising & Demand Solutions,\u00a0Huawei Ads<\/strong>[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_video link=”https:\/\/www.youtube.com\/watch?v=DUBAXbyTHnU&t=15s”][vc_column_text css=”.vc_custom_1642419608623{padding-top: 20px !important;padding-bottom: 20px !important;}”]<\/p>\n

Marketing Insights<\/em><\/h5>\n

Anu van der Sande, Marketing manager, Media One Hotel<\/strong>[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_video link=”https:\/\/www.youtube.com\/watch?v=GOF4BP0cI0Y”][vc_column_text css=”.vc_custom_1642419674075{padding-top: 20px !important;padding-bottom: 20px !important;}”]<\/p>\n

E-Commerce Marketing in 2022<\/em><\/h5>\n

Gulrez Alam, Chief Investment & Strategy Officer, Araby Ads<\/strong> [\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1623738289192{margin-bottom: 50px !important;}”][vc_column width=”1\/3″][vc_video link=”https:\/\/www.youtube.com\/watch?v=RrnibPYLr3g”][vc_column_text css=”.vc_custom_1642420083566{padding-top: 20px !important;padding-bottom: 20px !important;}”]<\/p>\n

Embracing the evolution of user-centrecity<\/em><\/h5>\n

Elias Walid Bassil, Head of Brand Strategy, TikTok For Business METAP<\/strong>[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_video link=”https:\/\/www.youtube.com\/watch?v=tsYKUoYwsbo”][vc_column_text css=”.vc_custom_1642420172608{padding-top: 20px !important;padding-bottom: 20px !important;}”]<\/p>\n

Marketing Insights<\/em><\/h5>\n

Aimee Catherine Peters, Group Head of Marketing & Corporate Communications, Mashreq Bank<\/strong>[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_video link=”https:\/\/www.youtube.com\/watch?v=6b2e3y7XHcA”][vc_column_text css=”.vc_custom_1642420258344{padding-top: 20px !important;padding-bottom: 20px !important;}”]<\/p>\n

Automated Journalism & The Future of Arabic Content<\/em><\/h5>\n

Shams Al-Attar, Partnerships Manager, NABD\/Waveline<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1623738302110{margin-bottom: 50px !important;}”][vc_column width=”1\/3″][vc_video link=”https:\/\/www.youtube.com\/watch?v=UgfSCcOUVZE”][vc_column_text css=”.vc_custom_1642420358213{padding-top: 20px !important;padding-bottom: 20px !important;}”]<\/p>\n

Evolving from B2B towards B2C \/Evolving from a trusted trademark to a loved brand<\/em><\/h5>\n

Kalika Tripathi, Middle East and North Africa Head of Marketing, Visa <\/strong>[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][\/vc_column][vc_column width=”1\/3″][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column css=”.vc_custom_1602137316259{margin-bottom: 50px !important;}”][vc_row_inner][vc_column_inner css=”.vc_custom_1646382125161{margin-top: 50px !important;margin-bottom: 50px !important;}”][vc_video link=”https:\/\/www.youtube.com\/watch?v=GSKkjEGGqBw”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner css=”.vc_custom_1602574687294{margin-top: 50px !important;margin-bottom: 50px !important;}”][vc_column_inner][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner css=”.vc_custom_1602574687294{margin-top: 50px !important;margin-bottom: 50px !important;}”][vc_column_inner][vc_column_text] 12.00pm \u2013 1.30pm Lunch & Networking 1:30pm \u2013 1:40pm Chair\u2019s opening remarks Austyn Allison, Editor, Campaign ME Introduction to Marcomms360: […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/campaignme.com\/marcomms360\/wp-json\/wp\/v2\/pages\/9060"}],"collection":[{"href":"https:\/\/campaignme.com\/marcomms360\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/campaignme.com\/marcomms360\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/campaignme.com\/marcomms360\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/campaignme.com\/marcomms360\/wp-json\/wp\/v2\/comments?post=9060"}],"version-history":[{"count":11,"href":"https:\/\/campaignme.com\/marcomms360\/wp-json\/wp\/v2\/pages\/9060\/revisions"}],"predecessor-version":[{"id":9121,"href":"https:\/\/campaignme.com\/marcomms360\/wp-json\/wp\/v2\/pages\/9060\/revisions\/9121"}],"wp:attachment":[{"href":"https:\/\/campaignme.com\/marcomms360\/wp-json\/wp\/v2\/media?parent=9060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}