{"id":8828,"date":"2021-06-13T10:31:05","date_gmt":"2021-06-13T10:31:05","guid":{"rendered":"https:\/\/campaignme.com\/marcomms360\/?page_id=8828"},"modified":"2021-06-22T07:20:32","modified_gmt":"2021-06-22T07:20:32","slug":"event-coverage-2020","status":"publish","type":"page","link":"https:\/\/campaignme.com\/marcomms360\/event-coverage-2020\/","title":{"rendered":"Event Coverage 2020"},"content":{"rendered":"

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\n Austyn Allison<\/a>\n <\/h4>\n\n Editor, Campaign Middle East<\/span>\n <\/div>\n\t\t\t\t\t\t
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\n Dhiraj Gupta<\/a>\n <\/h4>\n\n <\/div>\n\t\t\t\t\t\t
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\n Fadi Maktabi<\/a>\n <\/h4>\n\n <\/div>\n\t\t\t\t\t\t
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\n Mounir Harfouche<\/a>\n <\/h4>\n\n <\/div>\n\t\t\t\t\t\t
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\n David Fregonas<\/a>\n <\/h4>\n\n <\/div>\n\t\t\t\t\t\t
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\n Vishal Badiani<\/a>\n <\/h4>\n\n <\/div>\n\t\t\t\t\t\t
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\n Kristine Lasam<\/a>\n <\/h4>\n\n <\/div>\n\t\t\t\t\t\t
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\n Dana Sarkis<\/a>\n <\/h4>\n\n <\/div>\n\t\t\t\t\t\t
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\n Amer Chehab<\/a>\n <\/h4>\n\n <\/div>\n\t\t\t\t\t\t
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\n Karl Mapstone<\/a>\n <\/h4>\n\n <\/div>\n\t\t\t\t\t\t
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\n Pablo Gonzalez Vargas<\/a>\n <\/h4>\n\n <\/div>\n\t\t\t\t\t\t
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\n Haris Khan<\/a>\n <\/h4>\n\n <\/div>\n\t\t\t\t\t\t
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\n Mathieu Yarak<\/a>\n <\/h4>\n\n <\/div>\n\t\t\t\t\t\t
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\n Liliane Assaf<\/a>\n <\/h4>\n\n <\/div>\n\t\t\t\t\t\t
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\n\t\t\t\tSponsors\t\t\t\t<\/span>\n\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>[vc_row_inner css=”.vc_custom_1602574836042{margin-top: 50px !important;margin-bottom: 50px !important;}”][vc_column_inner][vc_single_image image=”8831″ img_size=”full” alignment=”center”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column css=”.vc_custom_1602137615142{margin-bottom: 50px !important;}”]
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\n\t\t\t\tVideos\t\t\t\t<\/span>\n\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1624344941745{margin-bottom: 50px !important;}”][vc_column][vc_column_text]DAY 1<\/span><\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1623738274032{margin-bottom: 50px !important;}”][vc_column width=”1\/3″][vc_video link=”https:\/\/www.youtube.com\/watch?v=m9Eqhuy_pqY”][vc_column_text css=”.vc_custom_1624345094723{padding-top: 20px !important;padding-bottom: 20px !important;}”]<\/p>\n
The case for Business Experience\u2014 and why CX is no longer enough<\/em><\/h5>\n

David Fregonas | Managing Director and Lead, Accenture Interactive<\/strong>[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_video link=”https:\/\/www.youtube.com\/watch?v=zkb9Hv2blXU”][vc_column_text css=”.vc_custom_1624346251043{padding-top: 20px !important;padding-bottom: 20px !important;}”]<\/p>\n

Marketing Outlook<\/em><\/h5>\n

Khaled Ismail
\nVP Communications \u2013 Europe, Central Asia, Middle East & Africa Region |\u00a0Tetra Pak<\/strong><\/p>\n

Chairman |\u00a0The Marketing Society<\/strong>[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_video link=”https:\/\/www.youtube.com\/watch?v=RxMr56-c0qc”][vc_column_text css=”.vc_custom_1624345334514{padding-top: 20px !important;padding-bottom: 20px !important;}”]<\/p>\n

AR Moves Mainstream<\/em><\/h5>\n

Vishal Badlani | Head of Creative Strategy MENA,\u00a0Snap Inc.<\/strong><\/p>\n

Amer Chehab | Head of Agency Development MENA,\u00a0Snap Inc.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1623738274032{margin-bottom: 50px !important;}”][vc_column width=”1\/3″][vc_video link=”https:\/\/www.youtube.com\/watch?v=Q94ClOrye8Q”][vc_column_text css=”.vc_custom_1624346320840{padding-top: 20px !important;padding-bottom: 20px !important;}”]<\/p>\n

Marketing Outlook<\/em><\/h5>\n

Aimee Peters
\nGroup Head \u2013 Marketing & Communications |\u00a0Mashreq Bank<\/strong>[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_video link=”https:\/\/www.youtube.com\/watch?v=Uy4liBM9XBo”][vc_column_text css=”.vc_custom_1624345342502{padding-top: 20px !important;padding-bottom: 20px !important;}”]<\/p>\n

Accelerated Transformation<\/em><\/h5>\n

Fadi Maktabi | Managing Director, Hearts & Science<\/strong>
\nDana Sarkis | Head of Marketing Science & Transformation, Hearts & Science<\/strong>[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_video link=”https:\/\/www.youtube.com\/watch?v=ew4wBZbpQcQ”][vc_column_text css=”.vc_custom_1624346339535{padding-top: 20px !important;padding-bottom: 20px !important;}”]<\/p>\n

Marketing Outlook<\/em><\/h5>\n

Abdulwahed Juma Farish
\nExecutive Vice President Communication |\u00a0Emirates Integrated Telecommunication Company EITC<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1623738283120{margin-bottom: 50px !important;}”][vc_column width=”1\/3″][vc_video link=”https:\/\/www.youtube.com\/watch?v=qRbvo3nYgOs”][vc_column_text css=”.vc_custom_1624345383372{padding-top: 20px !important;padding-bottom: 20px !important;}”]<\/p>\n

Talking Creativity + Q&A (10+10)<\/em><\/h5>\n

Mounir Harfouche | Chief Executive Officer,\u00a0Mullen Lowe Mena<\/strong>[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_video link=”https:\/\/www.youtube.com\/watch?v=UX0zUMqG6K8″][vc_column_text css=”.vc_custom_1624346369249{padding-top: 20px !important;padding-bottom: 20px !important;}”]<\/p>\n

Marketing Outlook<\/em><\/h5>\n

Maria Gedeon
\nMarketing Director |\u00a0Majid Al Futtaim Leisure, Entertainment and Cinemas<\/strong>[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_video link=”https:\/\/www.youtube.com\/watch?v=_ob-zuir1Qo”][vc_column_text css=”.vc_custom_1624345390011{padding-top: 20px !important;padding-bottom: 20px !important;}”]<\/p>\n

Panel : Achieving Ad Integrity<\/em><\/h5>\n

Dhiraj Gupta | CTO & Co- Founder, mFilterIt<\/strong>
\nHaris Khan | Head of acquisition, Careem<\/strong>
\nModerated by: Austyn Allison | Editor, Campaign Middle East<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1624344941745{margin-bottom: 50px !important;}”][vc_column][vc_column_text]DAY 2<\/span><\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1623738289192{margin-bottom: 50px !important;}”][vc_column width=”1\/3″][vc_video link=”https:\/\/www.youtube.com\/watch?v=pPkccRZeJGs”][vc_column_text css=”.vc_custom_1624345397570{padding-top: 20px !important;padding-bottom: 20px !important;}”]<\/p>\n

Fireside Chat: The Expanding Multiverse. We are Virtual Events Experience.<\/em><\/h5>\n

Kristina Lamas | Managing Director \u2013 Lead for Communicate Experiences ME, Accenture
\nInteractive<\/strong>
\nPablo Gonzalez Vargas | Founder, Mayan Warrior<\/strong>[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_video link=”https:\/\/www.youtube.com\/watch?v=Eln3sMm_Ep0″][vc_column_text css=”.vc_custom_1624346388686{padding-top: 20px !important;padding-bottom: 20px !important;}”]<\/p>\n

Marketing Outlook<\/em><\/h5>\n

Peter DeBenedictis
\nChief Marketing Officer |\u00a0Microsoft Middle East & Africa<\/strong>[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_video link=”https:\/\/www.youtube.com\/watch?v=I4oQS4JQ6xo”][vc_column_text css=”.vc_custom_1624345794810{padding-top: 20px !important;padding-bottom: 20px !important;}”]<\/p>\n

When change is the only constant, predictions arise\u2026<\/em><\/h5>\n

Mathieu Yarak | Research Director, Choueiri Group<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1623738302110{margin-bottom: 50px !important;}”][vc_column width=”1\/3″][vc_video link=”https:\/\/www.youtube.com\/watch?v=uaveHUstRWI”][vc_column_text css=”.vc_custom_1624346407259{padding-top: 20px !important;padding-bottom: 20px !important;}”]<\/p>\n

Marketing Outlook<\/em><\/h5>\n

Cherry Fu
\nMarketing Director |\u00a0OPPO GCC<\/strong>[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_video link=”https:\/\/www.youtube.com\/watch?v=9RiAsos8e8I”][vc_column_text css=”.vc_custom_1624345825420{padding-top: 20px !important;padding-bottom: 20px !important;}”]<\/p>\n

Social trends shaping businesses in 2021<\/em><\/h5>\n

Liliane Assaf | Product Marketing Manager, Middle East and Africa, Facebook<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_video link=”https:\/\/www.youtube.com\/watch?v=7o21sJsX4jg”][vc_column_text css=”.vc_custom_1624345834858{padding-top: 20px !important;padding-bottom: 20px !important;}”]<\/p>\n

Influencer Marketing predictions 2021<\/em><\/h5>\n

Karl Mapstone | Head of Middle East, Vamp<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1623738307496{margin-bottom: 50px !important;}”][vc_column width=”1\/3″][vc_video link=”https:\/\/www.youtube.com\/watch?v=0HHKsR1lnp0″][vc_column_text css=”.vc_custom_1624346428951{padding-top: 20px !important;padding-bottom: 20px !important;}”]<\/p>\n

Marketing Outlook<\/em><\/h5>\n

Beverley D\u2019Cruz
\nChief Brand Officer | Pizza Hut Middle East, Africa & Turkey<\/strong>[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][\/vc_column][vc_column width=”1\/3″][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column css=”.vc_custom_1602137316259{margin-bottom: 50px !important;}”][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner css=”.vc_custom_1602574687294{margin-top: 50px !important;margin-bottom: 50px !important;}”][vc_column_inner][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner css=”.vc_custom_1602574836042{margin-top: 50px !important;margin-bottom: 50px !important;}”][vc_column_inner][vc_single_image image=”8831″ img_size=”full” alignment=”center”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column css=”.vc_custom_1602137615142{margin-bottom: 50px !important;}”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1624344941745{margin-bottom: 50px !important;}”][vc_column][vc_column_text]DAY 1[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1623738274032{margin-bottom: 50px !important;}”][vc_column width=”1\/3″][vc_video link=”https:\/\/www.youtube.com\/watch?v=m9Eqhuy_pqY”][vc_column_text css=”.vc_custom_1624345094723{padding-top: 20px !important;padding-bottom: 20px !important;}”] The case for Business Experience\u2014 and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/campaignme.com\/marcomms360\/wp-json\/wp\/v2\/pages\/8828"}],"collection":[{"href":"https:\/\/campaignme.com\/marcomms360\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/campaignme.com\/marcomms360\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/campaignme.com\/marcomms360\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/campaignme.com\/marcomms360\/wp-json\/wp\/v2\/comments?post=8828"}],"version-history":[{"count":23,"href":"https:\/\/campaignme.com\/marcomms360\/wp-json\/wp\/v2\/pages\/8828\/revisions"}],"predecessor-version":[{"id":8871,"href":"https:\/\/campaignme.com\/marcomms360\/wp-json\/wp\/v2\/pages\/8828\/revisions\/8871"}],"wp:attachment":[{"href":"https:\/\/campaignme.com\/marcomms360\/wp-json\/wp\/v2\/media?parent=8828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}