Editor’s introduction
Austyn Allison | Editor, Campaign Middle East
Session 1
AR Moves Mainstream
Vishal Badlani | Head of Creative Strategy MENA, Snap Inc.
Amer Chehab | Head of Agency Development MENA, Snap Inc.
Marketing Outlook
Khaled Ismail
VP Communications – Europe, Central Asia, Middle East & Africa Region | Tetra Pak
Chairman | The Marketing Society
Session 2
Accelerated Transformation
Fadi Maktabi | Managing Director, Hearts & Science
Dana Sarkis | Head of Marketing Science & Transformation, Hearts & Science
Marketing Outlook
Aimee Peters
Group Head – Marketing & Communications | Mashreq Bank
Session 3
Fireside Chat: The Expanding Multiverse. We are Virtual Events Experience.
Kristine Lasam | Managing Director – Lead for Communicate Experiences ME, Accenture Interactive
Pablo Gonzalez Vargas | Founder, Mayan Warrior
Marketing Outlook
Abdulwahed Juma Farish
Executive Vice President Communication | Emirates Integrated Telecommunication Company EITC
Session 4
Talking Creativity + Q&A (10+10)
Mounir Harfouche | Chief Executive Officer, Mullen Lowe Mena
Marketing Outlook
Maria Gedeon
Marketing Director | Majid Al Futtaim Leisure, Entertainment and Cinemas
Session 5
When change is the only constant, predictions arise…
Mathieu Yarak | Research Director, Choueiri Group
Marketing Outlook
Peter DeBenedictis
Chief Marketing Officer | Microsoft Middle East & Africa
Session 6
Social trends shaping businesses in 2021
Liliane Assaf | Product Marketing Manager, Middle East and Africa, Facebook
Marketing Outlook
Cherry Fu
Marketing Director | OPPO GCC
Session 7
Influencer Marketing predictions 2021
Karl Mapstone | Head of Middle East, Vamp
Marketing Outlook
Mohammed Ismael
Senior Vice President Marketing – CEMEA | Visa
Session 8
Panel : Achieving Ad Integrity
Dhiraj Gupta | CTO & Co- Founder, mFilterIt
Haris Khan | Head of acquisition, Careem
Moderated by: Austyn Allison | Editor, Campaign Middle East
Marketing Outlook
Beverley D’Cruz, Chief Brand Officer | Pizza Hut Middle East, Africa & Turkey
Closing remarks
Austyn Allison | Editor, Campaign Middle East.
