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Waldorf Astoria, Dubai Palm Jumeirah

Thursday, November 14, 2019

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Agenda

November 14, 2019
08:00am – 09:00am

Registration and networking breakfast

09:00am – 09:10am

Introduction

Austyn Allison
Editor | Campaign Middle East

09:15am – 09:35am

Opening remarks

09:40am – 10:00am

Internet of Things

Khaled Abou Nader
Chief Product Officer | Publicis Media

10:05am – 10:25am

Media Planning

Lee Boden
Regional Managing Director, MENA | Initiative

November 14, 2019
10:30am – 10:50am

Marketing technology

Saleh Ghazal
Managing Director | OMD

10:55am – 11:15am

Integrated Communications

Walid Yared
Chief Marketing Officer | Choueiri Group

11:15am – 11:35am

Coffee break

11:40am – 12:00nn

Customer Experience

Ziad Ghorayeb
Managing Director | Isobar

12:05pm – 12:25pm

Nudging Forward

Tahaab Rais
Regional Head of Strategy & Truth Central | FP7 McCann MENAT

November 14, 2019
12:30pm – 12:50pm

Saudi of the Future

Moustafa Ismail
CEO | SMAAT Co.

12:55pm – 01:15pm

PR Predictions for 2020 and beyond

Rachel Dunn
Deputy Managing Director, Dubai | Weber Shandwick MENAT
&
Noura Al-Sarraj
Deputy Managing Director, Abu Dhabi | Weber Shandwick MENAT

01:20pm – 01:40pm

The Top 5 Programmatic Predictions 2020

Nader Bitar
Deputy General Manager | MMP Worldwide

01:45pm – 02:05pm

The shifting landscape for Middle East influencers in 2020

Karl Mapstone
Co Founder & Head of Middle East | Vamp

02:10pm – 02:15pm

Closing remarks

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