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Monday & Tuesday | December 14-15, 2020

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Agenda

Day 1

10:45am – 11:00am

Editor’s introduction

Austyn Allison | Editor, Campaign Middle East

11:00am – 11:20am

Session 1

Predictions on Growth Drivers with a Business of Experience: Exploring trends that can make businesses indispensable

David Fregonas | Managing Director and Lead, Accenture Interactive

11:20am – 11:30am

Marketing Outlook

11:30am – 11:50am

Session 2

AR Moves Mainstream

Vishal Badlani | Head of Creative Strategy MENA, Snap Inc.

Amer Chehab | Head of Agency Development MENA, Snap Inc.

11:50am – 12nn

Marketing Outlook

12:00nn – 12:20pm

Session 3

Accelerated Transformation

Fadi Maktabi |  Managing Director, Hearts & Science

Dana Sarkis | Head of Marketing Science & Transformation, Hearts & Science

12:20pm – 12:30pm

Marketing Outlook

12:30pm – 12:50pm

Session 5

Talking Creativity

Mounir Harfouche | Chief Executive Officer, Mullen Lowe Mena

12:50pm – 01:00pm

Marketing Outlook

01:00pm – 01:20pm

Session 4

Achieving Ad Integrity

Dhiraj Gupta | CTO & Co- Founder, mFilterIt

01:20pm – 01:30pm

Closing remarks

Austyn Allison | Editor, Campaign Middle East.

Day 2

10:45am – 11:00am

Editor’s introduction

Austyn Allison | Editor, Campaign Middle East.

11:00am – 11:20am

Session 1

Transforming Customer Experience and Unlocking Growth with Digital Innovation

Kristina Lamas | Managing Director – Lead for Communicate Experiences ME, Accenture Interactive

11:20am – 11:30am

Marketing Outlook

11:30am – 11:50am

Session 2 – Choueiri

11:50am – 12nn

Marketing Outlook

12:00nn – 12:20pm

Session 5 – Facebook

TBC

12:20pm – 12:30pm

Marketing Outlook

12:30pm – 12:50pm

Session 4

Influencer Marketing

12:50pm – 01:00pm

Marketing Outlook

01:00pm – 01:20pm

Session 5

The future of TV

MBC

01:20pm – 01:30pm

Closing remarks

Austyn Allison | Editor, Campaign Middle East.

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