November 14, 2019
08:00am – 09:00am
Registration and networking breakfast
09:00am – 09:10am
Introduction
Austyn Allison
Editor | Campaign Middle East
09:15am – 09:35am
Opening remarks
09:40am – 10:00am
Internet of Things
Khaled Abou Nader
Chief Product Officer | Publicis Media
10:05am – 10:25am
Media Planning
Lee Boden
Regional Managing Director, MENA | Initiative
November 14, 2019
10:30am – 10:50am
Marketing technology
Saleh Ghazal
Managing Director | OMD
10:55am – 11:15am
Integrated Communications
Walid Yared
Chief Marketing Officer | Choueiri Group
11:15am – 11:35am
Coffee break
11:40am – 12:00nn
Customer Experience
Ziad Ghorayeb
Managing Director | Isobar
12:05pm – 12:25pm
Nudging Forward
Tahaab Rais
Regional Head of Strategy & Truth Central | FP7 McCann MENAT
November 14, 2019
12:30pm – 12:50pm
Saudi of the Future
Moustafa Ismail
CEO | SMAAT Co.
12:55pm – 01:15pm
PR Predictions for 2020 and beyond
Rachel Dunn
Deputy Managing Director, Dubai | Weber Shandwick MENAT
&
Noura Al-Sarraj
Deputy Managing Director, Abu Dhabi | Weber Shandwick MENAT
01:20pm – 01:40pm
The Top 5 Programmatic Predictions 2020
Nader Bitar
Deputy General Manager | MMP Worldwide
01:45pm – 02:05pm
The shifting landscape for Middle East influencers in 2020
Karl Mapstone
Co Founder & Head of Middle East | Vamp
02:10pm – 02:15pm
Closing remarks
