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Monday & Tuesday | December 14-15, 2020

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Agenda

10:00am – 10:10am

Editor’s introduction

Austyn Allison | Editor, Campaign Middle East

10:10am – 10:30am

Session 1

AR Moves Mainstream

Vishal Badlani | Head of Creative Strategy MENA, Snap Inc.

Amer Chehab | Head of Agency Development MENA, Snap Inc.

10:30am – 10:35am

Marketing Outlook

Khaled Ismail

VP Communications – Europe, Central Asia, Middle East & Africa Region | Tetra Pak

Chairman | The Marketing Society

10:35am – 10:55am

Session 2

Accelerated Transformation

Fadi Maktabi | Managing Director, Hearts & Science
Dana Sarkis | Head of Marketing Science & Transformation, Hearts & Science

10:55am – 11:00am

Marketing Outlook

Aimee Peters

Group Head – Marketing & Communications | Mashreq Bank

11:00am – 11:20am

Session 3

Fireside Chat: The Expanding Multiverse. We are Virtual Events Experience.

Kristine Lasam | Managing Director – Lead for Communicate Experiences ME, Accenture Interactive
Pablo Gonzalez Vargas | Founder, Mayan Warrior

11:20am – 11:25am

Marketing Outlook

Abdulwahed Juma Farish

Executive Vice President Communication | Emirates Integrated Telecommunication Company EITC

11:25am – 11:40am

Session 4

Talking Creativity + Q&A (10+10)

Mounir Harfouche | Chief Executive Officer, Mullen Lowe Mena

11:45am – 11:50am

Marketing Outlook

Maria Gedeon

Marketing Director | Majid Al Futtaim Leisure, Entertainment and Cinemas

11:50am – 12:10pm

Session 5

When change is the only constant, predictions arise…

Mathieu Yarak | Research Director, Choueiri Group

12:10pm – 12:15pm

Marketing Outlook

Peter DeBenedictis

Chief Marketing Officer | Microsoft Middle East & Africa

12:15pm – 12:35pm

Session 6

Social trends shaping businesses in 2021

Liliane Assaf | Product Marketing Manager, Middle East and Africa, Facebook

12:35pm – 12:40pm

Marketing Outlook
Cherry Fu
Marketing Director | OPPO GCC

12:40pm – 01:00pm

Session 7

Influencer Marketing predictions 2021

Karl Mapstone | Head of Middle East, Vamp

01:00pm – 01:05pm

Marketing Outlook

Mohammed Ismael

Senior Vice President Marketing – CEMEA | Visa

01:05pm – 01:25pm

Session 8

Panel : Achieving Ad Integrity

Dhiraj Gupta | CTO & Co- Founder, mFilterIt
Haris Khan | Head of acquisition, Careem
Moderated by: Austyn Allison | Editor, Campaign Middle East

01:25pm – 01:30pm

Marketing Outlook

Beverley D’Cruz, Chief Brand Officer | Pizza Hut Middle East, Africa & Turkey

01:30pm – 01:35pm

Closing remarks

Austyn Allison | Editor, Campaign Middle East.

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